Kraft Heinz
Brand Manager - Heinz Beanz
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Brand Manager - Beanz
We have an excellent opportunity available for a passionate Brand Manager to make a difference at Kraft Heinz. The Brand Manager - Beanz position lies within the UKI business unit based in the Shard, London and is part of the Meals team. You will be reporting into a Marketing Manager Beanz & Pasta with strong experience, working in an impactful team, alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.
In this role, together with your team, you will be looking after the largest and most loved UK Heinz brand and you will have the opportunity to be responsible for part of the meals portfolio. You will be bringing to life the brand strategy, bringing to market key innovations as well as planning and implementing communication plans, including disruptive PR activations.
In Brief, You Will Be Responsible For
- Developing a deep understanding of the consumer and using consumer insights to drive brand equity through the delivery of communication and innovation projects
- Collaborating with Category Development, Sales, Finance, R&D and Operations teams to drive the business towards its growth targets
- Creating breakthrough communications that will build brand equity and drive long-term growth for the business
- Project management of innovation and renovation projects in line with the long-term strategy, in strong collaboration with the cross-category team for best-in-class execution
- Leading the media plan execution for your category, in strong collaboration with the rest of the meals team, partnering with our agencies to drive outstanding work
- Working in partnership with the meals team to ensure strong in market execution and commercial rigour to deliver results
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Qualifications
Hard Skills
- Experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
- Experience in communication plans: ability to project manage a comms plan from creative to media execution and to handle creative, PR and media agencies.
- Experience in Innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
- Good understanding of commercials, P&L and the UK retail landscape
- Bachelor’s degree
- Fluency in English is critical
Professional Attributes
Communication Skills
At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, with the ability to simplify and influence stakeholders across all functions and management levels
Strategic and Creative
Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development A passion for understanding consumers and brands
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Project Management Skills
You’re organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe, prioritising and simplifying when needed You know how to manage obstacles and problem-solve when managing complex projects with multiple stakeholders
Result driven
You don’t only focus on your own results, but always do what’s best for the company and the brand. You think strategically and creatively, with the ability to turn insight into action A self-starter, you work towards results, combining tenacity and urgency
Team player
You are always happy collaborating and working cross functionally You support and coach those around you to partner and deliver the best results
What We Offer You
- An ambitious employer; we only want the best for our people!
- Trainings and coaching to help develop your skills and behaviours
- A career track like only few other companies can match
- An excellent bonus scheme
- Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
- Family-friendly and inclusive work environment
- Competitive benefits package to support mental, physical, financial and social well-being
- A competitive salary and excellent bonus structure (above market)
- Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!
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