AB World Foods Ltd
Brand Manager (International)
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Marvel FMCG are exclusively partnered with AB World Foods on their search for a Brand Manager to lead Blue Dragon’s “New Spaces” in the Korean and Condiments portfolios across Europe, with your feet firmly planted in the Swedish market.
You’ll build it, not babysit it
This isn’t a role where you inherit a finished plan and keep the lights on.
New Spaces is exactly that. Space. Korean and Condiments across Europe, with Sweden as your launchpad into the Nordics and beyond. You’ll shape the strategy and see it through, working hand in hand with their long-standing distributor partner to make it actually land on shelf.
You’ll sit in a small, tight European brand team, so there’s nowhere to hide and plenty of room to move. From new products to distributor engagement, you’ll get to flex every brand-building muscle you’ve got.
Start-up freedom. Global FMCG backing. Not many roles give you both. This one does.
The brand behind you
Blue Dragon has been about exploration since 1977. Japanese ramen, stir fry, Thai green curry and a whole world of Asian flavour made effortless for people at home.
And it’s not a quiet brand:
- The UK’s No.1 Pan-Asian brand, with 13 Great Taste Awards to its name.
- Double-digit growth, with 32% of UK households already buying one of its products.
- Energetic, adventurous, and reassuringly reliable — the brand that makes vibrant Pan-Asian food culture easy to explore and create at home.
Now here’s the fun part. New Spaces takes all that trust and points it at a fresh territory in markets where the brand is still writing its first chapter. You’re not maintaining a legacy. You’re helping start one.
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Who you’d actually be joining
AB World Foods is the business behind some of the UK’s most-loved world food brands — Patak’s, Blue Dragon, Tabasco, Levi Roots, Al’Fez and Capsicana. A business that’s genuinely Brand Proud and Consumer Driven, on a mission to inspire people to explore the incredible flavours of the world. And they’re not doing it alone. AB World Foods is part of Associated British Foods, an international group with the scale, investment and long-term stability to back ambitious plans across Europe, the Nordics, US, Australia and Canada.
So you get the pace and energy of a brand-led food business, with real backing behind you.
Ambitious brands. Ambitious people.
This is a business that takes growing its people seriously.
- Winning Management Skills.
- Marketing Excellence (built around 8 core marketing competencies, in partnership with the Ehrenberg-Bass Institute).
- Marketing Academy Sponsorship for future leaders.
These aren’t box-ticking exercises. They’re there to build real capability, and your development plan gets shaped around where you want to go next not just where you’ve been.
If you like being stretched and learning from good people, you’ll be in good company.
What great looks like here
- You build brands properly — penetration, the full mix, the lot and you know how to bring one to life.
- You’re commercially effective. You know your way around a P&L, spot the opportunity and make the numbers work hard.
- You put the consumer first, but you balance it with what’s right for the retailer and the business too.
- You lead through others. With a distributor model, that’s how the work gets done.
- You collaborate with style. internal teams, external partners and you bring people with you.
- You thrive on ownership and keep raising the bar, especially when the space is ambiguous and undefined.
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If that sounds like you on a good day, you’re probably closer than you think.
Built on a trust-based culture that values what you deliver, with a modern, flexible and inclusive approach to how you work.
Ways of working: 3 days a week in Maidenhead.
How this actually works
No black holes. No ghosting. Here’s the process, so you can see what’s coming:
Stage 1 — A conversation with Sabina Lees, Senior Brand Manager leading Blue Dragon Europe. This is about your experience, your skills, and just as importantly, what you want to know about us. Let your personality show. You’ll also complete an OPQ before Stage 2.
Stage 2 — You’ll meet Katherine Jeffery (Brand Controller, Europe), Sabina again and someone from HR. We’ll dig into your marketing and behavioural strengths, and you’ll get a case study to prepare in advance so you can get a real feel for the work.
We want to get to know you. You should get to know us.
Fancy a chat?
Contact Rich Howell — rich@marvelfmcg.co.uk — for a confidential conversation.
How can we make the recruitment process more accessible for you? We’re always open to adjustments and genuinely welcome feedback on how we can improve the experience. Clarity, communication and respect should be a given, so we aim to respond to every application as quickly as we can.
Responding makes us human.
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