Healthcare Professional Engagement

• Develop marketing programmes to support engagement with relevant healthcare professionals, including optometrists, pharmacists, and other appropriate professional audiences.
• Work closely with scientific and medical colleagues to translate credible scientific evidence into clear, accessible communications.
• Develop professional education and point-of-sale materials where appropriate.
• Build understanding of the role of nutrition and supplementation within the wider eye-health category.

Commercial & Customer Development

• Partner closely with Sales and Commercial teams to develop customer-specific marketing plans.
• Support key account presentations, customer meetings, and commercial negotiations where appropriate.
• Develop channel strategies across pharmacy, optical, grocery, specialist health, and e-commerce.
• Analyse sales, distribution, pricing, promotional, and market data to identify growth opportunities.
• Track ROI and the commercial effectiveness of marketing investment.

Regulatory & Scientific Compliance

• Given the nature of the category, strong regulatory awareness is essential.
• Ensure brand communications, packaging, advertising, and promotional materials are developed within applicable Irish and UK regulatory frameworks.
• Work closely with Regulatory and Scientific Affairs to ensure product and marketing claims are appropriately substantiated and authorised.
• Maintain an up-to-date understanding of relevant nutrition and health-claims legislation and its implications for brand strategy.
• Ensure marketing activity is responsible and does not make inappropriate medicinal or disease-treatment claims for food supplements.
• Understand the differing regulatory considerations across Ireland, Great Britain, and Northern Ireland.

Market & Competitive Intelligence

• Monitor the eye-care, nutraceutical, supplement, and consumer-health markets.
• Track competitor positioning, innovation, pricing, promotional activity, and communications.
• Identify emerging consumer trends and unmet needs.
• Produce regular market and brand performance reports for senior management.

Key Deliverables:

You will be accountable for delivering:

• Annual brand strategy and marketing plan
• Brand positioning and messaging
• Annual marketing budget and effective budget management
• New product launch plans
• Integrated consumer campaigns
• Healthcare professional engagement programmes
• Packaging and communication development
• Market and competitor analysis
• Brand performance reporting
• Consumer acquisition and retention initiatives
• Revenue, market share, and profitability growth

About You:

Essential Experience:

• 4+ years' brand or product marketing experience, ideally within consumer healthcare, nutraceuticals, pharmaceuticals, FMCG, or wellness.
• Proven experience managing a brand or portfolio with commercial responsibility.
• Experience developing and executing integrated marketing campaigns.
• Strong understanding of consumer insight, segmentation, and positioning.
• Experience working cross-functionally with Sales, Regulatory, Scientific/Medical teams, and external agencies.
• Strong analytical and commercial skills.
• Experience managing budgets and measuring marketing ROI.
• Excellent written and verbal communication skills.
• Strong project management and organisational skills.

Desirable Experience:

• Experience within eye care, ophthalmology, optometry, pharmacy, or healthy ageing.
• Experience marketing food supplements or nutraceuticals.
• Experience working with healthcare professionals.
• Experience across both Ireland and UK markets.
• Degree in Marketing, Business, Science, Nutrition, Pharmacy, or a related discipline.
• CIM or equivalent marketing qualification.

Personal Profile:

We’re looking for someone who is:

• Commercially driven – understands that great marketing needs to translate into tangible business growth.
• Consumer focused – able to understand consumer needs and turn insight into compelling propositions.
• Scientifically curious – comfortable engaging with scientific evidence and translating it into accessible, meaningful communication.
• Regulatory aware – understands the importance of compliant and responsible health communication.
• Entrepreneurial – proactive, hands-on, and comfortable identifying opportunities and turning ideas into action.
• Analytical – able to interpret market, consumer, and sales data and translate insight into action.
• Collaborative – confident working across functions and influencing colleagues and partners.
• Creative – capable of developing distinctive ideas in a category where credibility and trust are essential.
• Highly organised – able to manage multiple projects, agencies, and stakeholders while maintaining a high standard of execution.

How Success Will Be Measured:

Success in the role will be measured through a combination of:

• Sales and revenue growth
• Market share and category growth
• Brand awareness and consideration
• Consumer acquisition and repeat purchase
• Distribution and customer performance
• E-commerce performance
• New product launch performance
• Marketing ROI
• Healthcare professional engagement
• Quality and effectiveness of brand communications
• Delivery of the annual brand plan and budget

What’s on Offer:

The opportunity to take ownership of a growing eye-care brand within an expanding health and wellness category.

• Significant exposure across both the UK and Ireland.
• The opportunity to shape brand strategy, innovation, and commercial growth.
• A collaborative and entrepreneurial working environment.
• The chance to work at the intersection of science, nutrition, consumer health, and marketing.
• Competitive salary and benefits package, commensurate with experience.

The Opportunity:

This is an opportunity for a marketer who wants to do more than simply manage campaigns.

• You’ll have the scope to shape the direction of an eye-care brand, identify new growth opportunities, influence product development, and build a trusted consumer-health proposition across the UK and Ireland.

If you’re a commercially minded Brand Manager with a passion for health, science, and consumer marketing, this could be an excellent opportunity to make a real impact within a growing international business.