Minerva Virtual Academy
Brand Manager
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Location: Remote (with quarterly team meetups in London)
Team: HQ / Marketing Team
Type: Full-time
Summary:
At Minerva’s Virtual Academy (MVA), we are redefining what school means for young people aged 11–18. As the UK’s fastest-growing independent online school, we combine live lessons, mentoring and community to deliver a flexible and future-focused education.
The Brand Manager will own and shape the Minerva Virtual Academy (MVA) brand as we grow into an established school on a global scale. You will set the brand strategy, then roll up your sleeves to bring it to life — capturing content, creating it and running the campaigns that put MVA in front of families around the world.
This is a role for someone who can helicopter: rise up to see the whole picture, then drop down into the detail of a shoot, a script or a campaign brief — and back again, often in the same day. Reporting directly into our CMO, you will work with the wider marketing leadership team, specifically within digital, PR, founder content and admissions to support brand building and student recruitment.
Key Responsibilities:
Brand Strategy
- Set the brand strategy. Define MVA's positioning, promise and personality, and a multi-year plan to grow brand awareness, trust and preference in our priority markets.
- Know our families. Lead research into parents and students across regions — what they want from a school, what holds them back from online education and what would make MVA their first choice.
- Shift perception. Build the narrative that repositions online schooling from fallback to first choice, backed by proof: outcomes, teacher quality, student stories and third-party recognition.
- Own the brand system. Keep the visual identity, tone of voice and messaging framework clear, current and used well by every team and partner.
- Build reputation. Grow the partnerships, awards, press, alumni and parent advocacy that make an established school feel established.
- Measure what matters. Track brand health — awareness, consideration, sentiment, share of voice and referral — and report on how brand is driving enquiries and enrolments.
Campaigns and content
- Capture the school in action. Plan and film or photograph lessons, events, student achievements and teacher stories — often remotely, working with families and staff across time zones.
- Create content. Write, edit and produce short-form video, social posts, articles, case studies, email and web copy that shows what an MVA education really looks like.
- Build and run campaigns. Take campaigns from idea to launch — brief, creative, channel plan, budget and results — for enrolment seasons, open events, new markets and brand awareness.
- Grow our channels. Own the brand's presence on social media, CRM, website and physical events with a steady calendar of content that builds trust over time.
- Turn families into advocates. Find and tell the stories of students, parents and alumni, and build programmes that make recommending MVA easy.
- Brief and manage partners. Work with freelancers, agencies and creators, and give colleagues the templates and guidance to create on-brand content themselves.
- Learn and improve. Test, measure and refine content and campaigns, sharing what works with the wider marketing and admissions teams.
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Candidate Attributes:
- Proven experience in brand management or brand marketing, ideally with at least 5 years in the field
- A track record of setting brand strategy and delivering it through campaigns that moved perception and growth
- Strong hands-on creative skills: you can shoot and edit video, take good photos and write compelling copy yourself
- Experience running multi-channel campaigns end to end, including budgets and reporting
- Comfort with data — you use research and metrics to make decisions and prove impact
- Excellent written and spoken English, and the ability to present ideas to senior leaders
Desirable skills:
- Experience in education, edtech or another high-trust, parent-led purchase
- International marketing experience across several regions or cultures
- Familiarity with tools such as Canva, CapCut or Premiere, and social and web analytics platforms
- Experience building a brand for a growing organisation, not just maintaining an established one
Candidate requirements
This role offers the freedom to work from wherever you live! We meet up in person four times a year in London, which is a great way to connect with colleagues face-to-face. Travel and accommodation for these meetups are self-funded.
As this is a remote role, you will be required to have a suitable home-working set-up which should include a good internet connection. This is the responsibility of all employees. Laptop, monitor, keyboard and mouse are provided by MVA for HQ roles.
All remote employees are required to agree to our policies, including agreeing to cyber security software.
MVA is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS). As part of our Safer Recruitment Policy, online searches will also be carried out as part of due diligence checks ahead of any interviews.
How you work
- You move easily between the big picture and the details, and know when each is needed
- You are a self-starter who gets things done without waiting for perfect conditions
- You tell stories with warmth and care, especially where children and families are involved
- You collaborate well with remote colleagues across time zones
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What you need to prepare for your application:
Please submit your CV and cover letter as part of your online application.
A CV only tells us so much, so we'd love to hear more about you in your cover letter, to help us understand what drives you and why you'd be the perfect fit for our team.
Specifically, we'd love to hear about:
- Your 'Why': What draws you to this role, and why does MVA feel like the right fit for your next career step?
- Your Background: What relevant experience and skills do you bring to this position? We love hearing about the experiences that have shaped how you work!
- Your Impact: What will you contribute to our HQ team as we continue to grow?
Don't be afraid to let your personality shine through; we value authenticity, initiative, and a genuine enthusiasm for online education!
Notices
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
More about MVA
MVA is an affordable, accessible online independent secondary school that delivers world-class education with a true sense of community. It is the perfect school for modern times - combining smart technology and engaging online resources with one-to-one support, active group learning, and exciting multi-disciplinary projects.
We offer students the flexibility to learn from the comfort of their home, and anywhere in the world, while ensuring they develop the social skills required to live fulfilling lives and succeed in the workplaces of the future. We champion self-sufficiency, collaboration, problem-solving, creative and critical thinking, leadership, and mindfulness.
We offer flexible work arrangements, including limited days in the London office, to attract individuals seeking a lifestyle change and a values-driven organisation. We believe in empowering our team members to take full responsibility and manage their workload effectively.
Our motto - Together We Thrive - is translated into the day-to-day experience of students & staff at the school through our Ways of Being, devised by students for the whole community. We endeavour always to be:
- Ambitious
- Aware
- Considerate
- Kind
- Mindful
- Reflective
- Responsible
MVA values the diversity of our workforce and welcomes applications from all sectors of the community.
If you require any reasonable adjustments during the application or recruitment process, please get in touch, as we want to make sure everyone has a fair chance to show us what they can bring to MVA.
If you have any questions about this opportunity, please contact us at recruitment@minervavirtual.com.
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