William Grant & Sons
Brand Manager - Monkey Shoulder
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Monkey Shoulder Brand Manager
Monkey Shoulder is one of the most exciting and culturally relevant brands in spirits, helping redefine how modern consumers engage with Scotch whisky. As Brand Manager, you will play a pivotal role in delivering bold, culturally-led brand experiences that drive commercial growth and build brand equity across the UK.
Working closely with Global Brand Teams and internal cross-functional stakeholders, you will support the development and execution of annual and multi-year brand plans, bringing global strategy to life through locally relevant activations, partnerships and campaigns. From our pioneering creative partnership with Fred Again, to fashion, music, and cultural collaborations, you'll help ensure Monkey Shoulder remains at the forefront of culture while accelerating growth in both the on-trade and off-trade.
This is a fast-paced, highly visible role that combines strategic thinking with exceptional execution, requiring strong agency management, stakeholder engagement and a genuine passion for understanding consumers and the venues, bartenders and partners shaping modern whisky culture.
What We Can Offer You
- Competitive salary and benefits designed to promote financial wellbeing.
- Bonus plan eligibility.
- Generous holiday entitlement with the option to ‘buy’ or ‘sell’ some holiday entitlement.
- Private Healthcare and Doctor@Hand (remote GP service).
- Defined contribution pension plan with company contributions.
- Employee Assistance Programme offering support on various matters.
- Life Assurance cover of eight times your annual basic salary.
- Product allocation to enjoy our fantastic portfolio of brands.
- Cycle to Work scheme with savings and cost-spreading benefits.
- Opportunity to claim up to £1,000 per year for charity.
- Learning resources to help you be your best self.
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Main Responsibilities
- Support the development of annual brand plans and longer-term growth initiatives for Monkey Shoulder.
- Lead the execution of integrated marketing campaigns and experiences.
- Play a key role in maximising the UK cultural relevance, consumer engagement and commercial impact of Monkey Shoulder's multi-year creative partnership with Fred Again.
- Manage culturally relevant brand partnerships across music, fashion, lifestyle and hospitality.
- Partner closely with Customer Marketing, Commercial and On-Trade teams to deliver programmes that accelerate brand growth in the on-trade.
- Spend regular time in trade, building relationships and gathering insights from customers, bartenders and key opinion formers. Occasional travel across the UK will be required.
- Manage and inspire a portfolio of agency partners, with particular focus on experiential and PR agencies.
- Confidently represent the brand with customers, agency partners and internal stakeholders.
- Collaborate with the Insights & Connections team to identify emerging consumer, cultural and category trends.
- Build strong relationships with Global Brand Teams to ensure local activity complements international priorities and shares best practice across markets.
- Continuously monitor brand and category performance, identifying opportunities to optimise plans and drive stronger commercial results.
- Champion best-in-class execution, measurement and continuous improvement across all marketing investment and activity.
Our Ideal Candidate
- Commercially-minded marketer with a creative streak and challenger mindset.
- Experience in FMCG, drinks or a similarly fast-paced consumer category.
- Comfortable balancing strategic thinking with brilliant execution.
- Enjoy getting out into trade, understanding what drives advocacy, and building strong relationships with customers, consumers and partners.
- Confident communicator who can present with impact, influence stakeholders and manage agency partners.
- Energised by the pace, ambition and cultural relevance of one of the brands changing the landscape of modern whisky drinking.
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About William Grant & Sons
A HOME FOR RARE CHARACTERS
William Grant & Sons: a home where Rare Characters thrive.
We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.
OUR AGILE WORKING PHILOSOPHY
Our agile working philosophy is to “Have your best work day everyday”.
Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.
INCLUSIVE RECRUITMENT PROCESS
Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.
This vacancy is being advertised directly by William Grant & Sons. Unauthorised copying, reposting, or distribution of this advert by job boards, aggregators, or recruitment agencies is not permitted without prior written approval.
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