Reckitt
Brand Manager - Nutrition
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We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
We are looking for a commercially minded Brand Manager to join our Medical Nutrition team, supporting our Cow’s Milk Allergy portfolio. You will translate brand strategy into high-impact UK execution, using customer, market and performance insight to drive sustainable growth and meaningful engagement with healthcare professionals.
Your responsibilities
- Develop and execute the annual marketing plan for the CMA portfolio, aligned with brand and commercial objectives.
- Support delivery of sales, financial and market-share goals, tracking performance and turning insight into action.
- Use market, customer and competitor insights to identify growth opportunities and inform brand priorities.
- Develop compelling HCP marketing and educational programmes across relevant primary and secondary care audiences.
- Plan and deliver integrated omnichannel campaigns across digital, CRM, field-force and face-to-face channels.
- Translate scientific evidence into clear, differentiated and compliant brand communications.
- Build understanding of the patient pathway, NHS environment and prescribing landscape
- Partner closely with Sales, Medical, Regulatory, Finance, Supply and other cross-functional stakeholders
- Brief and manage agency partners and deliver projects from concept through to approval, implementation and evaluation.
- Manage allocated marketing budgets and continually optimise activity based on performance and customer engagement.
- Contribute to longer-term portfolio strategy, communication direction, innovation and local business-development opportunities.
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The experience we're looking for
Brand management or relevant marketing experience, ideally within healthcare, or medical nutrition, space.
Strong commercial and analytical capability with confidence interpreting market and performance data.
Experience developing and executing integrated marketing campaigns.
Strong communication, presentation, storytelling and stakeholder-management skills.
Digital marketing capability and an understanding of insight-led customer engagement.
Strong project-management skills with the ability to manage multiple priorities and agency partners.
Experience in medical nutrition, infant nutrition, paediatrics, allergy or HCP marketing is advantageous but not essential.
The skills for success
Commercial awareness, brand management, annual marketing planning, strategic thinking, HCP marketing, omnichannel campaign execution, market analysis, customer insights, competitor analysis, sales and market share growth, financial acumen, data-driven decision making, stakeholder management, cross-functional collaboration, digital marketing, CRM marketing, content development, scientific communication, healthcare marketing, medical nutrition knowledge, NHS understanding, prescribing landscape awareness, project management, agency management, budget management, performance tracking, customer engagement, presentation skills, storytelling, communication skills.
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What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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