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FMCG Exec

Brand Manager

Birmingham
£45k/yr
Posted about 17 hours ago
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Our Client

Our client is one of the UK's leading food brands, high-quality products that are enjoyed by millions of consumers every year. With a reputation for innovation, sustainability, and category leadership, the business continues to invest heavily in its products, people, and future growth. This is an opportunity to join a progressive organisation that combines the scale and security of an established market leader with the pace, ambition, and entrepreneurial spirit needed to shape the future of the food industry.

The Role

As Brand Manager, you'll play a pivotal role in shaping and growing one of the UK's most recognised food brands. Working closely with the senior leadership team, you'll lead the delivery of innovative, insight-led marketing campaigns that drive brand engagement, shopper conversion, and commercial growth. From PR, influencer activity, and consumer campaigns through to in-store activation, new product launches, and sustainability initiatives, you'll have the opportunity to make a tangible impact across the full marketing mix. This is a highly visible role, offering the chance to collaborate with cross-functional teams, external agencies, and key retail partners while helping to drive the future direction of a category-leading brand.

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.

This role would suit an ambitious Assistant Brand Manager ready for their first Brand Manager position, or an established Brand Manager looking for a broader role with genuine ownership, visibility, and the opportunity to influence a market-leading brand.

The Ideal Fit

  • Previous Brand Management or Marketing experience within FMCG, ideally within food or drink
  • Proven track record of developing and delivering successful marketing campaigns that drive brand awareness and commercial results
  • Passion for consumer brands, innovation, and sustainability within the food industry.
  • Experience managing agencies, PR activity, influencer campaigns, and shopper marketing initiatives.
  • Strong project management skills with the ability to balance multiple priorities and deliver against deadlines and budgets.
  • Excellent analytical skills, with the confidence to evaluate campaign performance and identify opportunities for growth.
  • Exceptional communication and relationship-building skills, with the ability to influence stakeholders at all levels.
  • A proactive, creative thinker who enjoys identifying new opportunities and challenging the status quo.
  • Experience working cross-functionally with Category, Commercial, NPD, Technical, and Operations teams would be advantageous.

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Salary and Location

  • Salary: Up to £45,000, plus benefits package.
  • Location: Hybrid – circa 3 days in Birmingham area HQ.

If you believe in your ability and wish to develop your career please click ‘apply’ and one of our team will be in touch.

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Skills

Brand Management
Marketing Campaigns
FMCG Experience
Agency Management
PR Activity
Influencer Marketing
Shopper Marketing
Project Management
Analytical Skills
Stakeholder Management
Cross-functional Collaboration
New Product Development
Consumer Insights
Budget Management
Sustainability Initiatives

Location

Birmingham, England, United Kingdom

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