AbbVie
Brand Manager (Oncology)
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Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.co.uk. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
We are excited to recruit for a Brand Manager to join the Oncology team in order to support delivery of our Limitless ambitions.
The successful candidate will join an energetic, ambitious and agile team and work within a supportive environment which also offers opportunity for personal skills and career development.
The Brand Manager role will be based in our offices in Maidenhead and will own end-to-end marketing deliverables/projects to support the delivery of our ambition through focused execution of our business priorities.
Strategic planning & execution
- Campaign design and execution aligned to strategic priorities
- Ensure clear measurement frameworks are in place to assess campaign execution and optimize accordingly
- Key contributions to strategic and tactical plan development
Excellence in Execution
- Ensure high quality content is co-created with key stakeholders to ensure high impact
- Prioritize being ‘brilliant at the basics’ – embracing our systems and processes to ensure efficient ways of working and maximum impact
- Identify opportunities to enhance our ways of working as a Oncology team and take accountability for making aligned changes
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Stakeholder management
- As part of a highly cross functional organisation, ensure relationships are fostered both internally and externally to deliver alignment and support for key initiatives.
- This includes local, regional, global and external stakeholders (healthcare professionals, pharma service providers etc).
OmniChannel Transformation
- Accelerate AbbVie’s journey towards omnichannel excellence to deliver the highest quality customer engagement within the industry
- This includes support evolving ways of working across the UK affiliate
- Support on the planning and execution of customer journeys, ensuring optimal impact and agility in optimising performance of campaigns
Maximising impact whilst ensuring the highest standards
- Support the ongoing culture of compliance to the ABPI code and internal ways of working, whilst leveraging knowledge and experience of working with such frameworks to maximise the customer experience and impact of campaigns.
Qualifications
Capabilities
- Strong commercial acumen
- Consistent curiosity to ensure a strong understanding of complex business environment
- Ability to deliver simplicity from complexity
- Ability to monitor results and develop contingencies
- Setting/implementing vision and direction with the customer facing team
- Strong communication of ideas and concepts
- Translate strategy into tactics plans and then deliver on these
- Ability to challenge current thinking in the interests of raising the bar
- Ability to work in a matrix environment and achieve results within a brand team
- Can influence others, including those over whom they have no direct authority
- Professional, accountable, and collaborative team player
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Experiences
- Relevant experience relating to the above key responsibilities
- Experience of the UK healthcare environment, preferably in customer facing roles
- Relevant experience working with omnichannel marketing campaign design and execution
- Significant experience working with the ABPI code
Beneficial:
- A working knowledge of the Oncology competitive landscape is a preference
- Experience of launching new indications within complex market environments
- In-field/sales experience
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
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