Medicareplus International
Brand Manager
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About Medicareplus
At Medicareplus, we pride ourselves on being a leading force in advanced wound care and infection prevention. Our mission focuses on creating innovative products that enhance patient care and support healthcare professionals. Join us in our commitment to excellence and become part of a culture that values collaboration and innovation.
Brand Manager Role
We are now seeking a Brand Manager who will support all marketing activities focusing on digital, social, and events, with the overall objective of delivering agreed commercial goals. This includes:
- Planning and executing the organisation’s digital marketing activities
- Managing events and exhibitions
- Supporting the sales and clinical teams
- Responding to internal and external enquiries
- Coordinating product launches
- Supporting the research and evaluation of our existing and potential customers and markets
Location: Alperton, with good transport links and a staff car parking site. This will be office-based during probation. After probation, there will be an option to work 1 day from home a week.
Reporting to: Marketing Manager
Responsibilities:
- Build and enhance the digital and social presence of the organisation
- Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys, and interviews
- Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
- Liaise with media partners, ad agency, printers, and other suppliers for marketing collateral
- Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
- Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
- Develop and launch brand campaigns, in line with strategy to drive the brand vision
- Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
- Analyse sales and market data to understand the impact of campaigns on brand sales and help identify untapped opportunities for new product launches
- Develop market intel and research competitors to be proactive/market responsive
- Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration
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Personal Profile:
- Degree educated, ideally in marketing, business, or healthcare
- A minimum of 3 years in brand, product, or account management experience within wound care, healthcare, or medical devices
- NHS experience is essential
- Experience of working in a fast-growth environment
- Business skills including Microsoft Office suite, CRM preferably Salesforce, and marketing automation
- Data-driven, analytical, and curious with excellent attention to detail
- Professional, confident communicator who is smart in appearance with strong written, presentation, and listening skills
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Benefits include:
- Salary: £45,000-£50,000
- Annual bonus: OTE 10% of salary
- Equipment: Laptop, mobile phone
- Learning & Development: We encourage professional development and progression for all our team
- Lifestyle Benefits: Our Employee Assistance Programme offers a range of services including financial, wellbeing, and counselling via Wisdom Wellbeing. A range of discounts are offered via Bright Exchange
- Online GP Services: Access to an online GP service via Livi
- Team building events
If you think you are suitable for this Brand Manager role, please apply now! This is not just a job; it's an opportunity to influence change and drive success within a company that is dedicated to improving lives.
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