Gran Luchito | B Corp
Brand Manager - remote
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Brand Manager – Gran Luchito
We are on the hunt for an experienced marketer to join our team as a Brand Manager | Fixed-Term Contract (Maternity Cover)
Ideally Full Time 40hrs a week – home based with limited travel required.
FT Base Salary of £40k–£45k depending on experience and location. (See below for full list of benefits). Applications close on 23rd August and successful candidates will be contacted after this date.
About the Role
As Brand Manager at Gran Luchito, you will play a key role in shaping and growing one of the UK's most exciting challenger food brands. Responsible for delivering integrated marketing campaigns across digital, social, shopper, and experiential channels, you will ensure the brand remains bold, authentic, and culturally relevant.
About You
To succeed in this role you will be a creative, self-starter and ready to make a significant impact on the Gran Luchito brand. You will naturally capture the distinctiveness of the Gran Luchito 'Great Little Fighter' brand, communicate in its authentic tone, and embody our core values of being nimble, authentic, progressive, and inclusive.
Your Key Responsibilities
- Develop and deliver integrated marketing campaigns across digital, social, experiential and retail channels that drive brand awareness and engagement.
- Manage and grow Gran Luchito's online presence—overseeing social media, website content, email marketing, and digital advertising.
- Develop engaging and on-brand content for all marketing channels, ensuring consistency across platforms.
- Grow an active and engaged community, proactively manage our online brand reputation and enhance customer relationships.
- Execute new product launches, working closely with the product and sales teams.
- Collaborate with the sales team to develop trade marketing plans and point-of-sale materials.
- Analyse campaign performance, consumer insights and marketing trends to inform decision making and optimise future marketing plans.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What We Are Looking For
- Experience ideally at a challenger brand or at an agency working with FMCG or challenger brands with a proven track record of delivering growth.
- Hands-on experience with digital marketing, social media management and email platforms.
- Must have strong copywriting skills and the ability to clearly and effectively communicate marketing messages to our target audience.
- Experience with shopper marketing and retail activation is highly desirable.
- Creative and entrepreneurial, with a keen eye for content, storytelling and design; photography and video skills are highly desirable.
- Detail-oriented with the ability to ensure brand consistency.
- Data-driven with strong analytical skills to measure and optimise campaigns.
- We are a small business, so a willingness to 'roll up your sleeves' and get involved whether it's sampling at a retailer HQ or conducting store visits is a prerequisite.
- Excellent IT skills giving you the ability to effectively work remotely in a dynamic, fast-paced start-up environment.
- Excellent project management skills, comfortable juggling multiple projects.
- Passionate about food, cooking and Mexican cuisine is a plus!
About You
- Must be an English speaker, based in the UK and eligible to work in the UK.
- Must be able to effectively work remotely in a dynamic, fast-paced start-up environment.
- Should be proficient with WordPress, SEO tactics and Adobe Photoshop.
- Have experience with Adobe Illustrator.
- Must be able to attend in-person work events when required, typically in London.
We're building a workplace where everyone feels included.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
This role is advertised as full-time: 40 hours/week but at Gran Luchito, we believe great things happen when different voices come together. We're building a workplace where everyone feels included, supported and excited to do their best — no matter who you are or where you're from.
We believe in a workplace that works for you. Adjusted hours, part-time roles, flexible working are all on the table – we want to support what balance looks like for you. We know that thriving at work often means having the space to manage life beyond it.
FT Benefits Include*
- Base Salary of £40k–£45k depending on location and experience
- 25 holidays plus standard 8 UK Bank holidays
- Eligible for the company discretionary annual performance bonus of up to 20% of base salary**
- If your birthday falls on a work day – take a half day on us
- Work Place Pension
- BUPA health and dental insurance
- Death in Service Insurance
* You will become eligible for some of these benefits after your probation period. Please check our handbook for a full list of benefits and details.
** Any bonus paid will be prorated to the exact duration of the fixed-term contract and subject to scheme rules.
Interested?
If you're excited about a role with us but don't meet every single requirement — we still encourage you to apply. We're looking for potential, passion, and people who care about what they do.
How To Apply
Please send your CV and covering letter to: iwant2work4@luchito.com
Please include: why you would like to work for Gran Luchito and why you think you would be great in the role. We would also love to know which food brand's social media overall creative execution you most admire and why.
Note to recruiters: we don't take unsolicited calls from recruitment firms.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location