Brown-Forman
Brand Manager RTD - Jack Daniels
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
For best results, use Google Chrome to view this page.
Quote from Hiring Manager
Living life under your own terms is part of Jack Daniel’s maverick mantra and one the team lives and upholds daily. The pride and joy working for an iconic world-class badge brand is purposeful, fun, and rewarding!
Meaningful Work From Day One
As part of our ambition to make Jack Daniel’s the most valuable spirits brand in the world, the Brand Manager RTD (Ready-to-Drink) will play a key role in driving profitable growth for the Jack Daniel’s trademark in the UK.
In this role, you will lead the iconic Jack & Coke partnership in the UK, strengthening consumer engagement and delivering meaningful commercial impact. You will manage the existing Jack Daniel’s RTD portfolio and lead the development, execution, and launch of new products that support our growth ambitions and respond to evolving consumer needs.
The working style for this is 4 days a week out of our modern office in Fitrovia in central London with Fridays at home.
What You Can Expect
- Jack & Coke Partnership Transition Management: Partner effectively across teams to support a smooth transition of the Jack & Coke portfolio back into Brown Forman ownership. Build strong strategic relationships with key internal and external partners to ensure close alignment.
- RTD Portfolio and Innovation Leadership: Optimise the existing portfolio and identify white-space opportunities to shape a clear multi-year roadmap. Lead high-impact innovation from development through to launch, ensuring alignment with brand strategy, commercial priorities, and long-term RTD growth ambitions.
- Market Research and Ideation: Leverage consumer insights, category performance, and cultural trends to shape an insight-led approach. Translate these learnings into viable business opportunities, compelling innovation territories, and a strong pipeline of new product ideas.
- Jack & Coke Partnership Activation: Work closely with the Jack Daniel’s Communications team to amplify the Jack & Coke partnership. Translate brand positioning into culturally relevant, high-impact consumer experiences that strengthen engagement and reinforce Jack Daniel’s premium credentials.
- Brand Planning: Support the annual Jack Daniel’s brand planning process, ensuring clear strategic alignment with commercial objectives, growth priorities, and the broader UK brand agenda.
- Performance Tracking and Optimisation: Track performance, analyse results, and identify key learnings to optimise activity. Use insights, commercial performance, and business impact to inform recommendations and improve future plans.
- Cross-Functional Collaboration: Engage, influence, and collaborate with internal cross-functional partners across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance, and Global teams. Translate brand strategies into actionable commercial plans that support effective execution across the business.
- A&P Budget Management: Manage A&P budgets with discipline and accuracy, including tracking, forecasting, and spend optimization.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You Bring to the Table
- Qualified in marketing and/or minimum 4 years relevant experience
- Spirits/Beverage/CPG industry experience
- Proven track record of successfully delivering brand growth in a highly competitive environment
- Commercial acumen, P&L literate
- RTD experience would be a plus
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What Makes You Unique
- Curious and Data-Driven: Keeps close to consumer, category, and cultural trends, translating insights into clear actions for the RTD portfolio.
- Passionate Brand Builder: Brings energy and conviction to inspire others behind the brand and its growth ambitions.
- Strong Cross-Functional Collaborator: Builds positive working relationships across teams and partners effectively to deliver shared goals.
- Agile Self-Starter: Works with pace, ownership, and flexibility, remaining confident and effective in ambiguity.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
Employee
Management Level:
Leader
Global Job Level:
L1
Number of Openings Available:
1
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location