Advocate Group
Brand Manager
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Would you like to shape the brand strategy and consumer presence of one of the world’s most prestigious beauty companies, home to a portfolio of iconic luxury brands with a global presence?
This is an exciting opportunity for a Brand Manager to join a high-profile, culturally influential business and play a key role in elevating brand desirability, strengthening consumer connections and driving growth through impactful PR, influencer and social activity.
The Role
- Lead the development and execution of brand plans across PR, influencer marketing, social and consumer engagement.
- Shape locally relevant brand strategies that bring global campaigns and brand priorities to life in the market.
- Develop culturally relevant PR and influencer strategies that build brand awareness, desirability and advocacy.
- Lead influencer partnerships, talent relationships, gifting, seeding and content collaborations.
- Work closely with PR and influencer agencies to develop impactful campaigns and ensure excellent execution.
- Drive social-first brand storytelling, working with social and content teams to create engaging and culturally relevant content.
- Identify emerging social, cultural and consumer trends and translate these into opportunities for the brand.
- Support major product launches, campaigns, events and brand moments, ensuring strong amplification across PR, influencer and social channels.
- Work cross-functionally with Creative, Digital, Media, Trade Marketing, CRM and Commercial teams to deliver connected brand experiences.
- Use consumer insights, social listening and campaign performance to inform brand strategy and optimise activity.
- Manage agency relationships, campaign timelines and budgets to ensure activity is delivered to a high standard.
- Ensure all consumer-facing activity remains consistent with the brand’s positioning, identity and global guidelines.
- Act as a strong brand advocate, ensuring the brand remains culturally relevant, distinctive and competitive within the luxury beauty landscape.
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About You
- Experience in brand marketing, consumer engagement, PR, influencer marketing or integrated communications.
- Strong understanding of PR, influencer and social media, with a genuine passion for culture and consumer trends.
- Experience developing and executing brand campaigns across multiple consumer touchpoints.
- Strong understanding of how PR, influencers and social can work together to build brand equity and consumer engagement.
- Creative and culturally curious, with the ability to identify trends and translate them into meaningful opportunities for a brand.
- Strong stakeholder management skills, with confidence working across senior internal teams and external agencies.
- Excellent project management skills, with the ability to manage multiple campaigns, priorities and deadlines.
- Commercially minded, with an understanding of how brand-building activity can support consumer engagement and growth.
- Confident working with global brand teams and adapting global strategies for local market relevance.
- Strong communication and presentation skills.
- Experience within luxury, beauty, fashion or premium consumer brands is highly desirable.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
If this sounds like the right opportunity for you, I'd love to tell you more.
Find out more about this opportunity or discuss how we can support your next career move, by getting in touch today.
- Email: Shelley.burnand@advocate-group.co.uk
- Phone: 07537 163606
We look forward to receiving your application.
The Advocate Group is a leading recruitment partner to the FMCG and consumer products sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals regardless of race, sex, disability, religion or belief, sexual orientation, or age. By applying for this role, you agree to our Privacy Policy, which can be found on our website. The Advocate Group is acting as an employment agency in relation to this vacancy.
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