Pure Resourcing Solutions
Brand Manager
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Brand Manager (Direct-to-Consumer Subscription Marketing)
Location: Hybrid Norwich City Centre
About the Role
We're looking for an ambitious and commercially minded Brand Manager to join a fast-growing organisation operating within the health, safety, and well-being sector. This is an exciting opportunity to take ownership of a consumer-focused subscription proposition, driving brand growth, customer acquisition, retention, and lifetime value.
Working at the intersection of brand, digital marketing, and commercial performance, you'll play a pivotal role in shaping how consumers discover, engage with, and remain loyal to our services. You'll be responsible for developing and delivering marketing strategies that fuel sustainable growth across direct-to-consumer channels.
This role would suit someone with strong experience in subscription-based businesses, D2C marketing, customer lifecycle management, and data-driven decision-making.
Key Responsibilities
- Develop and execute brand and marketing strategies to drive subscription growth and market share.
- Lead customer acquisition campaigns across digital and offline channels.
- Optimise the end-to-end customer journey, from awareness and consideration through to conversion, retention, and advocacy.
- Monitor and improve key metrics including customer acquisition cost (CAC), conversion rate, churn, retention, and lifetime value (LTV).
- Work closely with digital, product, sales, and customer experience teams to ensure a seamless and compelling customer proposition.
- Manage agency relationships, creative development, and campaign delivery.
- Use customer insights, market research, and performance data to inform marketing strategy and investment decisions.
- Identify opportunities for product and proposition enhancement based on customer needs and market trends.
- Maintain brand consistency across all customer touchpoints.
- Manage marketing budgets and evaluate campaign effectiveness.
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About You
You'll be a strategic thinker with a strong commercial mindset and the ability to balance brand-building activities with performance marketing objectives.
Essential Experience
- Experience in a Brand Manager, Senior Marketing Manager, or similar role.
- Proven success within a subscription, membership, recurring revenue, or SaaS environment.
- Strong understanding of D2C customer acquisition and retention strategies.
- Experience managing multi-channel marketing campaigns.
- Ability to analyse data and translate insights into actionable growth plans.
- Excellent stakeholder management and communication skills.
- Budget management experience.
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Desirable
- Experience within healthtech, care, wellbeing, connected services, telecoms, or consumer technology sectors.
- Familiarity with CRM, customer lifecycle marketing, and marketing automation platforms.
- Knowledge of regulated consumer markets.
What You'll Get
- Opportunity to shape the growth of a purpose-led consumer brand.
- High visibility role with significant impact on commercial performance.
- Collaborative and supportive culture.
- Competitive salary and benefits package.
- Hybrid and flexible working arrangements.
Apply
If you're passionate about building brands, accelerating subscription growth, and delivering exceptional customer experiences, we'd love to hear from you.
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