Chapel Down Group
Brand Manager
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Brand Manager
Full-time Mon-Fri
Southwark, London
Are you a Consumer Marketer who is passionate about building iconic British lifestyle brands? Do you enjoy working in small, fast-moving teams where you get to work across multiple disciplines and can make a real difference? Are you as comfortable operating in the world of luxury as you are in the mass premium space? Do you believe in Chapel Down’s mission as category leader to change the way the world thinks about English wine? If so, this role at Chapel Down, England’s leading winemaker, might be perfect for you.
We are recruiting an enthusiastic and experienced individual to take the Chapel Down brand to the next level. You will be an integral part of a small brand team responsible for the execution of Chapel Down’s marketing strategy. You will deliver integrated marketing campaigns and lead social media activity to drive brand awareness, consumer engagement and commercial growth. The role works closely with internal teams and external partners to ensure consistent delivery of impactful brand plans across all touchpoints.
ABOUT YOU
We are looking for a hands-on, proactive individual with a proven track record in Consumer Marketing for a premium/luxury brand. If you excel in using consumer insights to develop breakthrough marketing campaigns and working with agencies and internal teams to get them brilliantly executed, we want to hear from you.
KEY RESPONSIBILITIES
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Development of our annual Brand plans
- Through a deep understanding of our brand proposition and up-to-date consumer and customer insights, fully contribute to the development of annual Brand plans which deliver our brand and commercial objectives
- Maintain the annual brand activity calendar, ensuring alignment across all marketing channels
- Responsible for tracking and reporting on relevant KPIs
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Campaign & Content Development
- Develop and implement integrated marketing campaigns across digital, social media, tourism and retail channels, including assets to support Chapel Down’s international expansion
- Plan, create and deliver engaging social media and digital content that supports brand growth and consumer engagement
- Brief and manage creative and digital agencies to deliver high-quality campaign assets and content, as well as generating some of the content yourself
- Monitor campaign performance and optimise activity based on actionable insights from performance metrics
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Brand Management and Brand Guardianship
- Act as a guardian of brand identity, ensuring consistency across all communications, packaging and marketing materials.
- Create and maintain product information, presentations, brand materials and sales tools, ensuring all content remains accurate, compliant and on-brand.
- Support the ongoing development of brand positioning, messaging and storytelling.
- Manage brand asset libraries and ensure all materials are current and accessible across the business.
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Build strong relationships and efficient ways of working
- Work closely with wider Marketing team, as well as Commercial, Tourism, Production and Supply Chain teams to ensure successful delivery of brand initiatives.
- Provide brand expertise and support for wider business projects and strategic initiatives.
- Ensure all brand activity aligns with company objectives, commercial priorities and regulatory requirements.
- Represent the brand at relevant events
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Budget Management
- Manage allocated brand marketing budgets, ensuring activity is delivered within approved expenditure levels.
- Monitor and track marketing spend, maintaining accurate budget records and forecasts.
- Work with the brand team to support annual budget planning and investment recommendations.
- Evaluate campaign performance and return on investment to inform future spending decisions.
SKILLS AND EXPERIENCE
- Minimum of 3 years’ brand management experience, ideally within the drinks industry
- Strong understanding of consumer marketing and brand-building, with ability to translate brand strategy into commercially effective activity
- Demonstrable creative flair with an eye for detail and a strong understanding of visual brand identity
- Experienced in content creation, including aptitude in copywriting, photography and video editing, with Canva or similar design tools
- Understanding of social media platforms, trends and best practice, with experience using social media scheduling, monitoring and analytical tools
- Commercially minded, with the ability to interpret performance data, identify insights and make informed recommendations
- Strong project management and organisational skills, able to manage multiple workstreams and deliver to tight deadlines
- Excellent written, verbal and presentation skills
- Highly collaborative with the ability to build effective relationships across internal teams and external agency partners
- Proactive, self-motivated and hands-on, with a positive attitude and strong sense of ownership
- Proficient in Microsoft Office, particularly Powerpoint and Excel
- Interest in the world of wine: if you’re not yet an expert, we will train you
- Flexibility to support key brand activations, events and occasional out-of-hours activity when required
- Team player who will have a positive impact on the culture of the Chapel Down team
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WHAT WE CAN OFFER YOU
This is a permanent, full-time role with the following:
- Competitive salary
- Performance-related annual bonus
- Stakeholder pension scheme
- Life Assurance
- 25 days’ holiday plus a day off on your birthday
- Wine allowance and staff discount
- Employee Assistance Programme
LOCATION
Hybrid role based at Southwark Head Office, London, with occasional travel to other Chapel Down locations in Kent or experiential event locations as required. Min 3 days per week in office.
ABOUT CHAPEL DOWN
With a mission to change the way the world thinks about English wine, Chapel Down’s purpose is to turn life’s happiest moments into memorable celebrations.
Chapel Down is England’s leading wine producer with an award-winning range of sparkling and still wines and is targeting an equivalent 1% share of the global Champagne market by 2035 (in F25, we achieved 0.4%).
Chapel Down’s status as the most recognised English wine brand is supported by its partnerships with flagship sporting and cultural events including Ascot, The Boat Race, The Jockey Club and Pub In The Park and Chapel Down is the ‘Official Sparkling Wine’ of the England and Wales Cricket Board. Our products are widely available in the premium off trade, as well as being served in some of the UK’s finest bars and restaurants.
The Company also welcomes approximately 50,000 visitors a year for winery tours and tastings at its brand home and retail experience in Tenterden, Kent. Listed on the AIM market, we have 10,000 retail shareholders who are some of our greatest loyalists.
With over 1,000 acres of vineyards and 87 employees, Chapel Down has a strong culture and a clear set of values. We are proud to have been recognised in Sunday Times ‘Best Places to Work’ every year from 2023 to 2026.
If this sounds like your next opportunity, we would love to hear from you. Please forward your application, highlighting your key experience and achievements, to the link or email: careers@chapeldown.com
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