Advocate Group
Brand Manager
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Brand Manager
A commercially focused Brand Manager role with real ownership, pace and opportunity to drive growth.
The Advocate Group are supporting a fast-paced FMCG Food & Beverage business with a growing portfolio and multiple routes to market, where brand and commercial performance go hand in hand.
You’ll be planning and executing brand plans and across a portfolio of established and growing brands, working closely with Sales, Category and wider commercial teams to identify opportunities, deliver growth and bring new products to market.
This is not a purely marketing-led role - you’ll need strong commercial awareness, an understanding of different channels and customers, and the ability to turn insight and data into action.
The role
- Own and deliver annual brand plans and longer-term growth strategies, aligned to commercial objectives.
- Drive brand performance across multiple routes to market and channels, identifying opportunities for growth.
- Use market, consumer, competitor and commercial data to shape decisions and recommendations.
- Lead NPD projects from concept through to launch, including pricing, positioning, launch and growth plans.
- Evaluate promotions and marketing activity, measuring performance, ROI and commercial impact.
- Monitor distribution, market share, brand awareness and consumer behaviour to identify opportunities and risks.
- Work closely with Sales, Export and Global Category teams to translate brand strategy into commercial execution.
- Manage budgets, forecasting and margin opportunities against agreed targets.
- Coordinate agencies, consumer research and wider marketing activity.
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About you
- Brand Management experience, ideally within food & drink.
- Commercially minded, with a strong understanding of how brands, customers, channels and sales performance connect.
- Strong analytical skills and confidence using market and consumer data to make decisions.
- Experience managing NPD from concept through to launch.
- Comfortable operating in a fast-paced, multi-channel environment where priorities can move quickly.
- Collaborative and influential, with the confidence to work across Sales, Category, Export and external partners.
- Highly organised, proactive and willing to take ownership.
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If you’re a commercially driven Brand Manager who enjoys pace, variety and having a genuine influence on business growth, this is an opportunity worth exploring – so please apply or get in touch with John directly.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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