Futures
Brand Manager
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National Account Manager Role
Futures are working on an exciting National Account Manager role on behalf of a well-established and fast-growing FMCG business. This business has a great reputation in the market for their recent EU expansion, impressive company branding and their exciting and consistent new product development launches.
With a global turnover of £400m+ this business have strong values based around embracing change, striving for excellence, entrepreneur spirit and integrity.
Role Overview
As Brand Manager, you will own business plans, strategy, and execution for a market-leading brand in the UK. You will develop and manage a variety of critical brand building activities to deliver against brand objectives, increase brand awareness, delivering innovation to consumers, and supporting key retailer strategies & executions.
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Key Responsibilities
- Develop and manage marketing and promotional communications to retail partners, to maximise the brand's profile and encourage participation.
- Coordinate cross-functionally to ensure consistency in brand-related decisions.
- Work alongside wider Commercial function to support marketing plans, promotions and activations.
- Have insight and an understanding of retail partner strategies and channels for implementation of shopper marketing activities on their respective channels e.g, social media, e-commerce platforms and in-store.
- Analyse and report on brand performance to determine ROI.
- Monitor market and consumer trends.
- Develop pricing and distribution strategies.
Requirements
- 3-5 years experience in Brand Management.
- Experience within the FMCG industry, working within a branded business.
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
- A team leader, able to inspire others.
- Highly creative with the ability to think out of the box.
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Benefits
- Competitive salary.
- Hybrid working, with flexible working options.
- 25 days holiday & bank holidays.
- Private Healthcare.
- Enhanced Pension, matched up to 7%.
- Amazing career progression and training opportunities.
- Opportunities for international travel!
- Excellent career progression and training opportunities.
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