Optibac
Brand Manager
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Join Our Team at Optibac Probiotics (Wren Laboratories Ltd)
Are you ready to embark on a journey where innovation meets passion, and collaboration fuels success? Look no further! We are seeking dynamic individuals to join our team and contribute to a workplace that values creativity, diversity, and continuous growth.
At Optibac Probiotics (Wren Laboratories Ltd) we believe in cultivating an environment where talent thrives, ideas flourish, and every team member plays a crucial role in our collective success.
If you're passionate about health and well-being, eager to make a meaningful impact, and ready to be part of a forward-thinking team, then we want to hear from you!
As scientists discover more about the important role of the gut in overall health and wellbeing, the global demand for probiotic supplements is increasing dramatically and as the experts in friendly bacteria, specialising entirely in live cultures, we are committed to producing a high quality supplement range containing some of the most researched strains in the world, developed in the world’s leading laboratories.
Our award-winning range is sold in the UK, Ireland and many international markets via multiple different sales channels including pharmacies, health food stores, grocery, online retailers, marketplaces and Complementary & Alternative Medicine (CAM) practitioners.
Pioneers of the probiotics supplement category, Optibac has long been championing the gut health revolution, tirelessly educating professionals and consumers alike on the benefits of friendly bacteria in maintaining overall health and wellbeing. Our continual mission is to ‘empower millions of people to change their lives with the power of probiotics’.
A highly ambitious company who believe in really making a difference to people's lives through their product range, maintaining a vibrant & inspiring workplace and to giving back to wider society through charitable giving. To date Wren Labs has donated over £2m to charitable causes.
As a family-run business we have a strong focus on work-life balance and ensuring contributions are recognised and valued.
Main Purpose & Scope of the Job
This is an exciting Fixed-Term role in our growing marketing team, providing hands-on brand and marketing support across both our UK & Ireland and international businesses. The role reports directly to the Senior Brand & Marketing Manager UK & Ireland and provides agreed dotted-line support to the Senior Brand & Marketing Manager International, helping both areas translate strategy into high-quality, well-coordinated execution.
You’ll work closely with Senior Brand & Marketing Managers, supporting teams across Sales, Digital, International, Healthcare Practitioners, Science, Design and Creative. You’ll coordinate activity across brand campaigns, product launches, customer plans and international workstreams, bringing people together and keeping projects moving with clarity and energy.
We’re looking for someone with a broad depth of experience, great instincts, a creative mind, strong attention to detail and, most importantly, someone who’s comfortable rolling up their sleeves to support on any task to get the job done within our close-knit team. If that sounds like you and you’re also a lovely human, we’d love to work with you.
Flexibility is essential at Wren Laboratories, with all teams working closely together to support and develop the ‘Optibac’ brand, so occasional additional support duties may be required in other areas of the business.
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Tasks & Responsibilities
This document outlines the duties required of the post to indicate the level of responsibility. It is not a comprehensive or exhaustive list and duties may vary from time to time but these would not change the general character of the job or the level of responsibility.
The post covers the following key areas:
Brand
- Support the execution of our global brand strategy and communications plan across the UK & Ireland and, where agreed, international markets.
- Act as a brand guardian, ensuring consistent tone of voice and visual identity across channels and markets.
- Support the development of core global assets and toolkits led by the Senior Brand & Marketing Manager UK & Ireland, and their effective adoption and localisation internationally under the governance of the Senior Brand & Marketing Manager International.
- Support with PR initiatives, awards and broader brand-building projects as required.
Campaign Project Planning, Management & Activation
- Lead end-to-end planning and delivery of omnichannel campaigns and product launches, coordinating teams, timelines, creative, budgets and marketing activity, while tracking performance, sharing learnings and proactively managing risks and dependencies.
International
- Support the delivery of international marketing plans, campaigns and launches, coordinating global assets, localisation, market partners and performance learnings across priority markets, keeping briefs and deliverables on track.
Creative
- Share responsibility for briefing and approving a large volume of creative assets produced by our in-house team and supporting agencies, coordinating stakeholder feedback as efficiently as possible to minimise workload and save time.
Digital, Amazon & Ecommerce
- Support brand and commercial growth across Amazon, DTC and international ecommerce channels through content, creative, optimisation and promotional activity.
Consumer Insight, Market Research & Trends
- Support both Senior Brand Managers in turning consumer, market, competitor and trend insights into actionable recommendations for brand strategy, campaigns, localisation and NPD, working with research partners and preparing and presenting findings to stakeholders, highlighting opportunities.
UK & Ireland Sales & Retail
- Support the UK sales and retail plans with development and execution of customer and channel marketing plans across nationals, pharmacies, health food stores and supermarkets, using insights, media, promotions and category initiatives to drive retail growth and strengthen customer partnerships.
Healthcare Practitioner Marketing & CAMs
- Support the development and rollout of specific HCP marketing campaigns and professional assets, coordinating briefs, stakeholders and delivery across UK, Ireland and international markets.
NPD & Product Launches
- Coordinate marketing activity across NPD and product launches, supporting insight, positioning, packaging, creative, launch toolkits and post-launch evaluation across UK, Ireland and international markets. Work closely with the wider project team to develop clear on brand packaging and launch materials.
Desirable Skills & Abilities
- A strong collaborator who can work confidently across two senior reporting relationships, multiple markets and a close-knit team of brand champions.
- Someone who values hard work and always being there for their team.
- Strong presentation skills, high energy and positivity essential.
- A challenger brand mindset helpful to enable a constant stream of ideas and the ability to think differently.
- Exceptional project manager with proven cross-functional collaboration skills, able to manage multiple priorities, stakeholders and deadlines across UK & Ireland and international workstreams; familiarity with tools such as Basecamp, Asana and/or Trello is advantageous.
- Someone who is committed to self-learning and has a real desire to stay on top of industry trends and best practice.
- Proficient in a range of data and analytics tools, with a strong ability to analyse data.
- Experience using data platforms like IRI unify (circana), Nielsen, Dunnhumby, Nectar or equivalent. Consumer panel data platforms like Kantar, Vypr or Toluna.
- A strategic thinker and creative storyteller with a sharp eye for detail and design.
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Knowledge, Qualifications & Experience
- Minimum 3–4 years’ experience across the entire marketing mix, including ATL, trade shows, Trade (shopper) marketing PR and social media, digital and marketplaces.
- An appetite for talent development. Line management experience an advantage.
- Exposure to the UK retail grocery market and a good understanding of the key drivers.
- Experience managing agencies and in-house creative teams.
- Experience working with cross-functional teams and external partners to deliver marketing campaigns and NPD launches across different channels and markets.
- Experience supporting international markets, distributors or multi-market activity is highly desirable, alongside cultural awareness and confidence adapting central brand activity for local needs.
- A marketing-related degree or diploma is advantageous.
- A strong command of written and spoken English at a professional level is essential.
Company Benefits
- Annual Leave – 22 days + Bank Holidays + discretionary extra 3 days between Christmas and New Year; increasing by 3 days after 3 full years’ service.
- Sickness absence – 20 paid sick days + 5 days of Special Leave – for support with unexpected life events.
- 4% Pension contribution (after 3 months of service).
- Health Cash Plan & Employee Assistance Programme.
- Enhanced maternity package.
- Time off for GP/Hosp/Dental appointments.
- Up to £500 worth of free Optibac products per financial year and 25% discount for family and friends.
- Mini-nutrition consultations with a fully qualified Nutritional Therapist – once a quarter.
We believe that a diverse, inclusive culture drives creativity and success. We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.
If you are excited about the prospect of contributing to Optibac's global success and possess the skills and passion we're looking for, we invite you to apply.
For more company information and the full Job Description, please visit Optibac Probiotics: The UK's No.1 bestselling probiotic brand
Please note that applicants must already have the legal right to work in the UK and will be required to provide the appropriate right-to-work documentation.
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