Michael Page
Brand & Marketing Consultant

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A unique opportunity
A unique opportunity for an experienced marketing and brand leader to define and deliver the strategic vision for a rapidly growing sports-sector business, creating clear brand positioning, marketing direction and scalable growth plans. Working closely with the founders, you will lead brand development, activations, launches and community engagement initiatives while building a best-in-class marketing function to support ambitious UK expansion.
Client Details
An sports and leisure start-up undergoing rapid UK expansion, seeking to establish a market-leading brand through strategic marketing, community engagement and innovative customer experiences.
Description
Brand Strategy & Development
- Develop and implement a long-term brand strategy aligned with business objectives.
- Define brand positioning, messaging architecture and core brand pillars.
- Create a consistent brand experience across all customer touchpoints.
- Ensure all communications reflect a clear and differentiated brand identity.
Marketing Leadership
- Develop strategic marketing plans covering short, medium and long-term objectives.
- Create a marketing roadmap with clear deliverables and measurable outcomes.
- Identify opportunities to drive brand awareness, engagement and customer acquisition.
- Advise senior leadership on marketing priorities and investment decisions.
Content & Communications
- Provide strategic direction to internal content teams, freelancers and external partners.
- Ensure content, social media and campaign activity align with the broader brand vision.
- Develop communication frameworks that drive consistency across channels.
- Support the evolution of a social-first and community-led marketing approach.
Activations, Events & Launches
- Design and deliver marketing strategies to support new site launches, events and key commercial initiatives.
- Create innovative activation campaigns that engage customers and local communities.
- Develop partnership opportunities with businesses, influencers, ambassadors and key stakeholders.
- Support PR and promotional activity that enhances brand visibility.
Growth & Commercial Performance
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StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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- Use insight and market analysis to identify growth opportunities.
- Develop customer engagement and retention strategies.
- Monitor performance against agreed KPIs and recommend continuous improvements.
- Build scalable marketing processes capable of supporting future expansion.
Stakeholder Management
- Act as a trusted advisor to founders and senior leadership.
- Collaborate with internal teams and external partners to deliver strategic objectives.
- Present marketing recommendations, plans and performance updates to key stakeholders.
Profile
Experience
- Proven experience in a senior marketing, brand strategy or consultancy role.
- Strong track record of developing and implementing successful brand strategies.
- Experience within high-growth, entrepreneurial or start-up environments.
- Demonstrable success delivering marketing programmes that have driven measurable business outcomes.
- Experience within sports, leisure, lifestyle, wellness or consumer-facing sectors is highly desirable.
- Successful delivery of brand launches, community activations, events and customer engagement initiatives.
Knowledge & Skills
- Strong understanding of modern brand-building and integrated marketing principles.
- Experience developing multi-channel marketing strategies.
- Excellent knowledge of social media, content marketing and audience engagement.
- Strong commercial awareness and strategic thinking capability.
- Ability to translate business goals into clear marketing plans and actionable initiatives.
- Excellent stakeholder management and communication skills.
Personal Attributes
- Entrepreneurial and commercially minded.
- Comfortable operating in a fast-paced and evolving environment.
- Able to manage multiple projects, priorities and competing demands.
- Creative thinker with strong problem-solving abilities.
- Passionate about building brands, engaging communities and creating memorable customer experiences.
- Hands-on and delivery-focused, with the ability to move seamlessly between strategy and execution.
Job Offer
- Competitive daily rate
- Temporary contract offering flexibility and varied responsibilities.


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Desired Skills and Experience
Brand Strategy & Development
- Develop and implement a long-term brand strategy aligned with business objectives.
- Define brand positioning, messaging architecture and core brand pillars.
- Create a consistent brand experience across all customer touchpoints.
- Ensure all communications reflect a clear and differentiated brand identity.
Marketing Leadership
- Develop strategic marketing plans covering short, medium and long-term objectives.
- Create a marketing roadmap with clear deliverables and measurable outcomes.
- Identify opportunities to drive brand awareness, engagement and customer acquisition.
- Advise senior leadership on marketing priorities and investment decisions.
Content & Communications
- Provide strategic direction to internal content teams, freelancers and external partners.
- Ensure content, social media and campaign activity align with the broader brand vision.
- Develop communication frameworks that drive consistency across channels.
- Support the evolution of a social-first and community-led marketing approach.
Activations, Events & Launches
- Design and deliver marketing strategies to support new site launches, events and key commercial initiatives.
- Create innovative activation campaigns that engage customers and local communities.
- Develop partnership opportunities with businesses, influencers, ambassadors and key stakeholders.
- Support PR and promotional activity that enhances brand visibility.
Growth & Commercial Performance
- Use insight and market analysis to identify growth opportunities.
- Develop customer engagement and retention strategies.
- Monitor performance against agreed KPIs and recommend continuous improvements.
- Build scalable marketing processes capable of supporting future expansion.
Stakeholder Management
- Act as a trusted advisor to founders and senior leadership.
- Collaborate with internal teams and external partners to deliver strategic objectives.
- Present marketing recommendations, plans and performance updates to key stakeholders.
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