Clarion Events
Brand Marketing Executive (Partnerships & PR)
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Brand Marketing Executive
At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity: The Clarion Defence & Security Portfolio hosts market-leading events across the EMEA, and APAC, ranging from Confexes to large-scale exhibitions. As we expand into new geographies and platforms over the next 24 months, we are seeking a Brand Marketing Executive to join our Brand Marketing team.
You will manage the day-to-day media partnerships and PR operations across the portfolio. In this role, you will implement a structured approach to our media landscape. You will use press and partner relationships to drive top-of-funnel brand awareness, maximise commercial value, and introduce our products to new target segments.
Key Responsibilities:
Partnerships
- Relationship Management: Act as the day-to-day contact for media partners, managing the relationship lifecycle including negotiations, onboarding, and execution of deliverables.
- Strategic Alignment: Support the event strategy by ensuring onboarded partners align with the goals, vision, and target audience of each event.
- Inventory and Administration: Define and manage the partnership inventory for each show. Oversee contract creation, track deliverables, and manage administrative tasks including raising and processing invoices.
- Asset and Activation Coordination: Coordinate partnership asset creation and activation plan to ensure all parties deliver against agreed objectives and KPIs.
- Cross-functional collaboration: Coordinate with internal teams for Partner collateral (if applicable) to be delivered to the event in a timely manner, acting as a point of contact between Partners and internal Operations teams.
- Value Maximisation: Work with internal and external stakeholders to maximise partnership value and visibility across marketing channels.
- Budget Management & Invoice Processing: Ensure all partnerships align with each events budget, and that invoices are processed (via Salesforce) in a timely manner.
PR and Brand Operations
- Internal PR Lead: Act as the point of contact for PR within the Brand team, liaising with PR agencies and rights holders.
- Brand Guardianship: Review outbound press releases and PR communications to ensure adherence to brand guidelines, messaging, tone of voice, and visual identity.
- Asset Creation & Delivery: Comfortable working with in-house creative tools (such as Canva) for the creation of bespoke assets and briefing in-house creative designer for bigger creative briefs.
- Asset Distribution: Ensure PR teams have the correct, up-to-date marketing assets for campaign deliverables.
- Strategic Recommendations: Collaborate with PR partners to identify and recommend new media partners within event sectors.
- Awareness: Focus on top-of-funnel strategies, ensuring PR and press activities drive brand awareness and maximise campaign value.
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Campaign and Performance Reporting
- Digital Attribution: Use tools like Google Analytics to report on digital performance and attribute value to partnership and PR activities.
- Media Analysis: Conduct analysis of Earned Media, Share of Voice (SOV), and market reach using platforms like Meltwater / AgilityPR.
- Performance Tracking: Track partner performance, providing bi-weekly updates, post-campaign analysis, and recommendations.
- Stakeholder Reporting: Deliver internal performance reports to key stakeholders, communicating the ROI and impact of brand, partnership, and PR initiatives.
Knowledge, Skills & Behaviours:
- Proven experience in brand marketing, working directly or with delivery teams to execute successful campaigns.
- Success in building partnerships, negotiating terms, and managing stakeholder relationships.
- Detail-oriented and adaptable, with the ability to learn new systems quickly, coordinate with internal teams, and ensure partnership tasks are completed accurately and on time.
- Experience guiding PR efforts, ensuring brand consistency, and driving top-of-funnel awareness.
- Strong analytical skills with the ability to measure performance and channel effectiveness using tools like Google Analytics, Meltwater, or AgilityPR.
- Ability to gather and apply market insights to understand the evolving needs of the audience.
- A strong focus on partner care, relationship management, and overall customer experience.
- Familiarity with CRM and marketing automation platforms (such as Salesforce and Pardot) is highly desirable.
- Experience with digital event platforms is desirable.
- Clear understanding of GDPR laws, privacy policies, and preference centres.
- Excellent communication skills, strong attention to detail, and a collaborative approach to teamwork.
- Curiosity and a clear drive to make an impact.
About Clarion Events
Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)
Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)
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Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Our Values
PASSION
We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.
CARE
We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.
IMAGINATION
Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.
TRUST
We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straightforward. You can always rely on us.
Equal Opportunities
We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
When recruiting new employees or providing opportunities for promotion, we will:
- Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
- Ensure that no person is unlawfully discriminated against;
- Select the best person for the role based on their skills, qualifications and abilities.
This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.
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