Stryker
Brand Marketing Lead, EMEA | ProCare Services
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Brand Marketing Lead
Work Flexibility
Hybrid
The Job’s Mission
The Brand Marketing Lead coordinates and executes the ProCare Services marketing and commercial enablement strategy across EMEA, working closely with the Senior Commercial Manager ProCare, Business Unit marketing partners, regional teams, and other stakeholders. Find out more about ProCare via: ProCare Services
In this role, you will translate agreed strategic priorities into marketing programmes, sales education, customer value content, commercial tools, and product/service lifecycle activities that support ProCare growth and help integrate service earlier within Stryker’s capital sales opportunities.
This position combines strategic brand marketing contribution with hands-on marketing operations and commercial administration, ensuring that essential business data, pricing, product set-up, quotations, and opportunity management processes remain accurate and current.
This is a great opportunity to join one of the world's leading medical technology organizations! We also offer great workplace flexibility across EMEA, with a hybrid work model.
What you will do
- Start with a familiarization phase to learn about our ProCare portfolio and build relationships with internal/external stakeholders.
- Partner with Business Unit Brand Marketing, regional, sales, and functional teams to support annual marketing and commercial planning, align priorities, and identify opportunities to strengthen the positioning of ProCare.
- Coordinate and execute the ProCare business and marketing strategy across EMEA, supporting the Senior Commercial Manager ProCare in translating agreed priorities into practical central and regional actions – ensuring a clear and aligned message is delivered to internal and external stakeholders across EMEA.
- Lead and own central tactics, actions, and campaigns that deliver measurable business outcomes, including customer engagement programmes and targeted commercial initiatives.
- Develop customer value propositions, messaging, evidence-based content, and sales tools that help customer-facing teams clearly communicate the clinical, operational, and economic value of ProCare services – fostering the earlier inclusion of ProCare within capital equipment opportunities.
- Develop and support the delivery of ProCare education for sales teams.
- Manage core ProCare product management and marketing operations activities, including pricing, quoting, procedures, product/service information, and ongoing data maintenance – also acting as a key point of contact for related queries.
- Work closely with internal teams on opportunity management, quotations, and associated workflows, supporting effective pipeline visibility and commercial execution.
- Lead new product and service launches, service obsolescence planning, etc., ensuring effective planning, communication, and adoption.
- Gather and analyse customer, market, and commercial insights to identify opportunities, track the impact of marketing activities, and recommend improvements to plans, tools, and campaigns.
- Support the maintenance of relevant dashboards, measures, and reporting that provide visibility of marketing and commercial performance and enable informed decision-making.
- Support the planning and management of the ProCare marketing budget, ensuring expenditure is aligned with agreed strategic priorities and governance requirements.
- Provide in-field marketing, event, and sales support to gather insights, improve the customer value proposition, and strengthen competitive understanding.
- Champion effective cross-functional collaboration, accountability, and continuous improvement in the delivery of ProCare initiatives and projects.
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What you need
Required
- Bachelor’s degree or equivalent, preferably in fields such as marketing, business, or any other relevant fields.
- 4+ years of work experience, including experience in fields such as international marketing, product/brand management, service marketing, or related.
- Experience developing/executing marketing plans, campaigns, customer value propositions, and sales enablement activities.
- Strong commercial and operational understanding, preferably with experience of pricing, quoting, product data, or opportunity management processes.
- Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance, and growth.
- Ability to use customer, market, and commercial data to generate insights, assess effectiveness, and support decision-making.
- Strong analytical and problem-solving skills, with attention to detail and a commitment to data accuracy.
- Excellent interpersonal communications, persuasion, and presentation skills – with proficiency in spoken and written English.
- Ability to influence and build alignment in the absence of direct organizational authority.
- Ability to build relationships and work effectively across countries/cultures, functions, and complex interdivisional procedures and policies.
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).
- Flexible to travel across EMEA as this position involves sales support and customer interaction. Travel: 30%.
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Preferred
- Experience in industries such as MedTech, BioTech, healthcare, or related would be an advantage.
- Experience developing or delivering sales education, directly and through subject matter experts or cross-functional partners, is preferred.
- Experience with CRM, quoting, dashboard, or product data systems is preferred.
What we offer
- Flat hierarchies and a culture committed to achieving our mission and delivering remarkable results.
- We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
- An attractive salary and benefits package.
- Recognition of your performance: at Stryker, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
- Collaborative and inclusive environment: join a team that values diversity and inclusion, fostering a supportive and innovative workplace.
- Quality products that improve the lives of our customers and patients.
- Ability to discover your strengths, follow your passion, and own your career.
Pay Ranges
- Netherlands: €53,600 - €99,500 EUR Annual
- Belgium: €61,900 - €103,200 EUR Annual
- Germany: Berlin/Duisburg/Waghäusel/field-based 40Std: €66,100 - €110,200 EUR Annual
- Denmark: kr543,000 - kr905,000 DKK Annual
- France: €45,500 - €75,900 EUR Annual
- United Kingdom: £42,600 - £70,900 GBP Annual
- Sweden: kr544,000 - kr907,000 SEK Annual
At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package. If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process. Travel Percentage: 30%
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