The Couture Club
Brand Marketing Manager
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Role Overview & Objectives
Department - Marketing
Reports to - Head of Brand Marketing
Location - Manchester
Focus - Menswear-led, brand-wide
Role Purpose
Reporting into the Head of Marketing, who sets the overarching brand strategy, this role is the driver and executor of that strategy in the form of a Marketing plan with the support of the channel leads. They will be responsible for brand activation and creative delivery for the womenswear side of the business, across mainline fashion and activewear, while contributing to the wider Couture Club brand.
The focus is cultural relevance and audience growth at key campaign moments: translating brand strategy into channel-ready plan across social, email, paid, press, events, and ecommerce, and building the talent, press, and community relationships that carry it.
It is equal parts creative thinker and operator - someone who takes the strategy, builds the plan that delivers it, briefs it properly across every channel lead, and reports back on what it delivered.
What the Role Owns
Channel Planning & Delivery
- Translate the brand strategy set by the Head of Brand Marketing into a full channel plan and support driving its execution end to end.
- Coordinate the channel team to deliver joined-up campaign activation across social, email, paid, press, talent, events, and ecommerce, so every channel tells one consistent story.
- Maintain the marketing calendar as the single source of truth, updating it as priorities move.
- Sequence the channel plan around launches and key moments and hold the business to the agreed rollout.
Brand Activation & Creative Direction
- Execute brand marketing activity that drives awareness and brand noise through a global market approach.
- Act as a creative thinker, always on what’s next, and presenting those ideas back to the Head of Brand Marketing and wider stakeholders with rationale and expected outcome.
- Make brand noise through guerrilla marketing and out-of-the-box thinking, not just paid-for reach.
- Drive brand communication and build brand equity through consistent execution of all communication, internal and external.
- Deliver internal brand collateral, how we present ourselves inside the business matters as much as how we present ourselves outside it.
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Creative Briefing & Content
- End-to-end creative briefing to channel teams across social, email, paid, and campaign assets, turning brand strategy into channel-ready work on a quarterly cycle.
- Benchmark what is performing well and brief the content team to replicate, improve, and evolve it.
- Contribution and collaborations – Participate in cross-functional support: From mood boards, creative direction for what comes next, including shoot ideation and styling alongside the wider creative team.
Events, Activations & Partnerships
- End-to-end responsibility for delivering events - planning, production, branding, and on-the-day execution. With elements that can be heavy in production, a project management skillset is key: owning suppliers, budgets, timelines, run of show, build and de-rig, guest and talent logistics, and everything the space and the brand look like on the night.
- Draft and run outreach for performance and jersey activations, alongside ongoing performance social planning.
Social & Content Planning
- Working closely with the social and Influencer leads to support the content roll-out plan for each campaign moment, to identify and understand what works best for us from a talent and campaign perspective.
- Be a centralized voice for our customer, delivering aspirational and inspirational marketing they’ll love.
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Press & Media
- Build and manage the press and media relationships that secure coverage and expand brand visibility and credibility.
- Coordinate the agency and press-contact relationship, plus any press or media opportunities that come to us directly.
- Draft, review, and issue press releases from a consistent, on-brand template.
Commercial, Budget & Cross-Functional Delivery
- Collaborate with the Head of Marketing on the wider marketing plan so brand activity delivers against commercial opportunities for the business.
- Control and manage the brand marketing budget day to day, flagging risk and reallocating where activity is or isn’t working.
- Coordinate across cross-functional teams, working closely with buying, product, ecommerce, and trade to connect brand storytelling to commercial goals.
- Report performance back to the Head of Marketing with a clear read on what delivered, what didn’t, and what changes next.
What We Need
- A strategic, creative thinker with 5+ years’ experience in a brand or marketing role.
- Proven ability to take a brand strategy and build the channel plan that delivers it, comfortable driving execution across several channels at once and keeping them joined up.
- Genuine passion for fashion and a strong instinct for culture, music, sport, streetwear, and what’s moving now.
- Proven experience building talent, influencer, or press relationships and turning them into brand output.
- Budget management experience.
- Analytical with strong reporting skills, able to evidence what activity delivered.
- A strong communicator internally and externally, with excellent interpersonal skills and the ability to work effectively with others.
- Collaborative by default, comfortable influencing teams outside of marketing.
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