FrieslandCampina
Brand Marketing Manager
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We are looking for an end-to-end FMCG marketer with a strong execution bias—someone who has personally taken brands from idea to in-market impact. This is a hands-on role for a marketer with strong commercial judgement, who gains energy from execution rather than abstraction.
The role combines direct ownership of delivery with the responsibility to coach and manage a small marketing team, ensuring speed, focus, and consistently high standards. Success comes from making clear choices, working closely with commercial teams, and delivering measurable business results in a fast-moving environment.
You are a hands-on, execution-driven marketer who thrives in lean, high-accountability environments. You combine commercial sharpness with creativity and are comfortable operating close to the work rather than above it.
Your Key Responsibilities
Brand & Campaign Ownership
- Own a portfolio of brands end to end, covering: Brand positioning and strategy, Creative development, Media planning and activation, In-market execution and performance tracking
- Personally drive campaigns from brief through to shelf, search, and screen
- Deliver creative and media programs that drive topline growth and measurable business impact
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Commercial & Portfolio Management
- Manage A&P budgets and make disciplined trade-offs to maximise ROI
- Apply a strong P&L lens to marketing choices, understanding impact on volume, value, margin, and mix
- Manage portfolio choices, including pricing architecture, mix optimisation, and trade-offs across brands and segments
- Translate consumer needs into effective execution across channels, customers, and shelf
Sales Partnership
- Act as a strong, credible partner to Sales
- Work closely with Commercial leadership, Category Management, and Trade Marketing
- Play an active role in joint business planning
- Constructively challenge and align with Sales to drive shared outcomes
Team Leadership
- Coach, manage, and develop a small marketing team
- Set clear priorities, standards, and ways of working
- Ensure strong execution quality while building capability and accountability within the team
What we ask
- A university Master's degree (Marketing preferred) and 10 years’ experience in FMCG marketing—food & beverage a plus
- Strong understanding of the UK market and retailer landscape
- Proven commercial acumen, including P&L ownership
- Excellent analytical, project management, and leadership skills
- Confident, persuasive communication and presentation abilities
- Ability to manage diverse stakeholders—internal teams, agencies, and customers
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What we offer
- Hybrid work schedule (2-3 days per week)
- Salary: £80-85K
- Car allowance: £6825
- STIP: up to 17,5%
- Pension: Up to 13.7% employer contribution (age-dependent)
- Healthcare: Private medical cover (BUPA) + Medicash
- Death in Service: 4x salary
- Group Income Protection Scheme
- Holiday: 25 days + 8 UK bank holidays + Birthday off
- Flex Benefits: Summer Hours (1pm Friday finishes – July/Aug) Winter Wellness (2 hours/week for personal wellness – Nov–Jan)
- 4pm Friday finishes (standard weeks)
- £28/month WFH broadband allowance
The UK Opco has large growth ambitions over the next 3-5 years with the key objective to become the fastest growing branded dairy in the UK to support our cooperative of farmers. The Marketing team consists of 3 brand manager for Yazoo/Barista, Chocomel, a Physical availability brand manager and a consumer insights manager. The Head of Marketing leads this team and sits in the Management Team, reporting into the Managing Director.
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