Princes Group
Brand Marketing Manager
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Role Description
We are looking for an experienced Brand Marketing Manager to join our talented Marketing team.
The successful candidate will support the delivery of brand growth by executing best-in-class marketing plans, driving innovation projects, and managing day-to-day brand activity. This role will play a key part in delivering consumer-focused initiatives, supporting product development, and ensuring strong in-market execution across the Princes portfolio.
This role is based in office four days a week (Mon-Thurs) and one day working from home (Friday). The successful candidate is required to travel to our Leeds office twice per month.
Key Responsibilities
Brand & Marketing Strategy
- Support the development and execution of brand growth strategies aligned to overall business objectives
- Assist in the creation and delivery of consumer communication plans, including briefing and managing agencies
- Manage day-to-day brand activity, including campaign execution and performance tracking
- Analyse market data, consumer insights, and campaign effectiveness to identify opportunities and improvements
- Act as a brand guardian, ensuring consistency across all touchpoints
Innovation, NPD & EPD
- Support the end-to-end delivery of NPD (New Product Development) and EPD (Existing Product Development) projects
- Work cross-functionally to ensure projects are delivered on time, within budget, and meet commercial objectives
- Assist in identifying innovation opportunities based on consumer trends and category insights
- Coordinate packaging development with internal teams and external partners (design agencies, repro, printers)
- Support product quality and continuous improvement initiatives in partnership with technical and quality teams
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Brand & Portfolio Management
- Take ownership of selected brands or segments within the Princes portfolio
- Monitor brand performance and recommend actions to drive growth
- Support portfolio optimisation through analysis of sales, margin, and consumer trends
- Contribute to wider brand planning and team initiatives
Financial & Performance Management
- Support delivery of key KPIs including revenue, market share, and profitability targets
- Assist in managing the brand marketing budget and tracking spend
- Analyse and report on brand performance, identifying risks and opportunities
- Provide regular updates and insights to internal stakeholders
Cross-Functional Collaboration
- Build strong relationships with internal stakeholders and external partners
- Support the delivery of customer-facing initiatives and presentations where required
Reporting & Communication
- Provide regular updates to line manager on key projects and performance
- Prepare reports and presentations for internal meetings
- Maintain strong communication across all relevant team
Role Requirements
Key Characteristics
- Proactive, self-starter with a strong desire to learn and develop
- Previous experience in a marketing or brand role (typically 1–3 years)
- Strong project management skills with the ability to manage multiple priorities
- High attention to detail and strong organisational skills
- Commercially aware with an analytical mindset
- Confident communicator with the ability to influence and build relationships
- Team player with a collaborative approach
- Good presentation skills
- Strong IT skills (e.g., PowerPoint, Excel)
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Experience
- FMCG or consumer goods experience preferred
- Experience working on NPD or campaign execution
- Exposure to agency management and cross-functional working
Benefits
- 25 Days Annual Leave plus Your Birthday Off
- 14.5% Pension - 5% Employee Opt In / 9.5% Employer
- Enhanced Family Friendly & Carers Policies
- Life Assurance Cover
- Private Medical Insurance
- Critical Illness Cover
- Learning and Development Opportunities
Country
United Kingdom
Location
Liverpool
Business Area
Commercial
Workplace Type
Hybrid
About Princes
The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France, and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.
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