LTA
Brand Marketing Manager
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The Role
The Marketing and Customer Strategy team exists to help change perceptions of tennis, to broaden the relevance and increase visibility all year round, to grow participation and fan engagement. The Brand Marketing team seeks to do this by:
- Developing and proliferating our brand for tennis Play Your Way.
- Creating first-class content and communications that increase levels of fan engagement, drive participation, and win back lapsed players.
- Working alongside our commercial team to deliver a brand partner strategy to develop and maximize our assets.
The Brand Marketing Manager reports to the LTA’s Head of Brand & Audience Growth. We are building a Marketing & Customer Strategy team that will deliver work enviable of any sport governing body. As a creative thinker, with excellent planning and communication skills, the post holder will need to be confident in managing agencies and internal stakeholders, in delivering engaging campaigns and branding for a range of target audiences.
Key Accountabilities (include but are not limited to)
- Manage briefs and agency activity to deliver world-class campaigns.
- Provide management of media planning, execution, and performance optimization of key media spend.
- Work cross-functionally across the business to engage LTA audiences (both internal and external) with key marketing activity, as well as coordinating calendar planning and output.
- Help manage and direct agency output; creative, media, and events in terms of quality, performance, speed of delivery, and accuracy.
- Own the day-to-day relationship with our media agency. Managing the launch and optimization of campaign spend.
- Support the LTA’s Commercial team with the provision of marketing excellence to assist the sales process.
- Support the Senior Brand Marketing Manager and Head of Customer Strategy & Marketing with campaign planning across the business; taking ownership of the marketing calendar to engage with all key business functions so they are aware of what activity is live, when, and where.
- Lead on plan development and execution for colleague and workforce engagement; exciting, surprising, and integrating the indirect workforce (clubs, coaches, and volunteers) with campaign activity.
- Partner with other members of the brand marketing team, customer engagement team, and communications function to execute plans effectively.
- Work closely with the social team and insight team to ensure leveraging the best information to inform our communications.
- Independently and actively seek out value in being joined up, both long-term planning and reactively.
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Interview Timelines
Please note, the application window for this role closes at midnight on Wednesday 21st October 2026.
We reserve the right to close the job advert early or extend the advert depending on the volume of applications we receive.
First-stage interviews will take place via Microsoft Teams on Wednesday 28th and Thursday 29th October 2026.
Final-stage interviews will take place in-person at the National Tennis Centre on Friday 6th November 2026.
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Life at the LTA
The LTA, through its vision 'Tennis Opened Up', is committed to creating an inclusive environment where all colleagues feel included and a strong sense of belonging. We particularly welcome applications from people from ethnically diverse communities, deaf and disabled people, members of the LGBTQ+ community, and people with lived experience of the UK's many and varied communities.
Read some of our colleague testimonials below and find out more here.
“As a new mum, I’ve appreciated the LTA’s newly enhanced benefits, which have supported me during maternity leave and in my return to work. In total, I have been with the LTA for four years and love the diversity of my role.”
“Everyone's respected in terms of the culture, ethnicity, and the background, so you don't feel unequal in any capacity. I remember how supportive my team had been during Ramadan, being fully understanding of its requirements and flexible with my work schedule.”
“As a new starter at the LTA, my experience has been overwhelmingly positive. Being a tennis fan, I was excited to join the organisation, and from day one, I’ve been impressed by everyone’s dedication to our mission of 'Tennis Opened Up', as well as promoting diversity, inclusion, and sustainability."
Find out more about the role, and our amazing LTA benefits via the link provided.
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