Mall Solutions
Brand Partnerships Manager - Maternity Cover – Merry Hill
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Role: Brand Partnerships Manager – Maternity Cover – Merry Hill
Mall Solutions are a leading Commercialisation management company, working for shopping centre owners and property managers throughout the UK and Europe.
Commercialisation is the term used to define all income streams that fall outside of standard in-line shop units in shopping malls such as Mall Retail Kiosks, Brand Promotions, Partnerships and Media along with other initiatives that enhance the customer experience whilst generating revenue for our client.
This is an excellent opportunity for an enthusiastic and dynamic sales management professional that has had experience working to financial targets. This role will involve sourcing and implementing high quality mall retail kiosks, short term promotions, securing activations and media bookings from brands to deliver the commercial strategy. The role will be based on site 5 days per week at Merry Hill, Dudley.
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The essential core competencies for this role are strong interpersonal skills and a ‘can do’ attitude, coupled with a sound commercial acumen.
The key responsibilities will be:
Mall Retail Kiosks
- To implement the agreed mall retail strategy
- Identifying and sourcing new mall retail tenants and keeping an active pipeline of mall retail operators, both locally and nationally.
- To source and implement innovative, award winning mall retail
- Building and managing existing mall retailer relationships and complying to the compliance requirements
- To manage the mall retail merchandising standards of kiosks on site
- Managing commercialisation performance to meet or exceed set targets
- To project manage the process for the delivery of mall retail installations to ensure that installs are fully compliant from a H&S perspective
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Brand Partnerships, Promotions and Ambient Media
- To implement the agreed brand partnerships, brand experience, events and ambient media strategy
- To keep an active pipeline of brand and agency contacts for the purpose of sourcing best in class brand experience and partnership activity
- To develop a high level of understanding of the key national and local brand experience/partnerships market trends and their impact on revenue.
- Proactively manage relationships with third party brand agencies to upsell activity and drive revenue
- To work with the marketing team to enhance events through commercial activity
- Managing commercialisation performance to meet or exceed set financial targets
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