TOTEM
Brand Partnerships Manager / Talent Agent - Freelance
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Company: TOTEM Worldwide
Role: Brand Partnerships Manager / Talent Agent - Freelance
Employment Type: Part-Time Freelance Contract
Contract Length: 6 Months (Fixed-Term)
Location: Remote / Hybrid (London, UK)
Compensation: £Competitive + Performance Commission
About TOTEM
TOTEM Worldwide is an independent creative communications agency and talent partner. Based in London, we bridge the gap between brands, talent and culture through sharp strategy and high-stakes execution. By blending commercial grit with creative instinct, we ensure our work doesn't just resonate locally—it dominates globally.
Role Overview
We are seeking a commercially sharp, network-driven Brand Partnerships Manager / Talent Agent.
In this role, you will focus on identifying, negotiating, and managing strategic partnerships between leading brands and high-profile talent. Your focus spans the full partnership lifecycle: prospecting potential brand partners, structuring proposals, negotiating deal terms, coordinating campaign execution, and evaluating performance metrics to ensure alignment with commercial goals.
Responsibilities
- Prospecting & Outbound Growth: Proactively identify, target, and pitch brand leads, marketing directors, and agency buyers across fashion, lifestyle, beauty, and consumer brands to maintain a high-converting partnership pipeline.
- Proposal & Package Structuring: Prepare pitch decks, tailored campaign proposals, and tiered talent rate cards aligned with brand objectives and agency revenue targets.
- Negotiation & Contracting: Lead deal negotiations on talent fees, campaign scopes, usage rights (digital, OOH, whitelisting), and category exclusivity, aligning closely with Legal and leadership.
- Account & Talent Management: Serve as the primary commercial liaison between brands, PR agencies, and talent, overseeing communications, briefing alignment, and asset feedback loops.
- Execution & Rights Compliance: Oversee multi-channel campaign activations, ensuring deliverable timelines, compliance standards, and talent exclusivity windows are strictly maintained.
- Financial & PO Management: Coordinate with client teams and internal finance to track purchase orders (POs), invoicing milestones, and payment processing for all closed deals.
- Performance Analysis & Reporting: Monitor campaign KPIs, evaluate post-campaign ROI across digital platforms (TikTok, Instagram, YouTube), and synthesise data into client-ready documentation and Quarterly Business Reviews (QBRs).
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Qualifications & Requirements
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- Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent professional experience (5+ years in a related agency, media, or entertainment environment).
- Partnerships & Strategic Experience: Proven background in structuring and managing high-impact brand-talent collaborations, VIP-Celebrity Relations, Partnerships, Talent Representation, or Brand Management.
- Account Management Expertise: Solid track record managing client relationships, coordinating complex campaign logistics, and tracking multi-phase deliverables.
- Commercial Communication Skills: Exceptional written and verbal communication skills for pitching, negotiating, and aligning multi-stakeholder teams.
- Analytical Capability: Robust analytical skills to evaluate market opportunities, interpret performance data, and synthesise campaign metrics into actionable insights.
- Independent Execution: Proven ability to work independently in a remote, freelance capacity while managing multiple projects and deadlines.
- Platform & Digital Knowledge: Strong familiarity with social media ecosystems and campaign performance analytics tools.
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