Yeo Valley Production Ltd
Brand Projects Specialist YVO (Part Time) - FTC until 31st December 2026
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At Yeo Valley, we're more than just an organic dairy company - we're a community rooted in the land, committed to sustainability, and passionate about producing quality food that nurtures people and planet.
We have an opportunity for a Brand Projects Specialist to join our Central Marketing Team, working on a Fixed Term Contract basis until 31st December 2026. This is a part-time role, working up to 3 days per week and this role will be based at our Blagdon HQ office.
Reporting to the Head of Brand - Yeo Valley Organic (YVO), in this role you will work closely across our YVO Brand team, and with a range of stakeholders across Marketing and Commercial. This is a fast-paced role that will be key to unlocking our new ways of working, supporting our team as we transition, as well as being aligned to our strategic aims and ensuring we’re focused on our core purpose of building brand equity, creating demand generation, and delivering commercial growth for YVO.
Through deep understanding of both our current ways of working and the journey we’re on, this role will offer flexible support across our team, proactively knowing when to step in and when to move on to the next task. The activities are across the full marketing mix, and we’re looking for someone who can deliver on time, right first time, and in line with YVO’s purpose and brand objectives.
A strong collaborator who is strategic, commercial, yet creatively minded you will inspire and provide cross-functional and specialist support that is insightful, results-oriented, and drives positive working relationships across our team and our key stakeholders.
Your Responsibilities Will Include
- Understand and embrace our company purpose and work to ensure that all your work helps to Nurture and Nourish People & Planet
- Lead the day-to-day agency partnerships from brief through to post-campaign analysis, ensuring the media plan is optimised to deliver on the business and communication objectives
- Collaborate with all YVO Brand and Marketing teams, to lead the coordination of a YVO communication plans from ATL, BTL, Owned, Earned, and Shopper that is consistent and timely to maximise through-the-line impact as well as support EPD, NPD, and commercial priorities
- Working in collaboration with YV Press Team, embed a proactive approach to consumer/trade press across product, sustainability, and brand initiatives that supports the YVO objectives and KPIs
- Work with the relevant YVL team members to plan and brief asset requirements from media asset needs through to photography. Including overseeing the delivery of world-class toolkits
- Provide regular updates of all channel plans to key YVO stakeholders to maximise wider commercial plans
- Using the developed performance measurement framework, continuously analyse the impact of all media spend, constantly reviewing the effectiveness of campaigns to drive optimisation and brand performance
- Lead innovation and existing product development projects from approved concept platforms to launch through the stage gate process
- Lead the translation of validated consumer opportunities into consumer-centric compelling brand propositions
- Lead the development of briefs for internal and external teams including research, product, pack design, and comms/shopper
- Ensure range positioning is distinctive and differentiated versus competition across all assigned ranges. Refine and develop as required
- Define range architecture, product hierarchy, and portfolio fit
- Define pack messaging hierarchy ensuring it clearly communicates the proposition and consumer benefits, signpost drivers of purchase, including identification and delivery of claims requirements
- Measure and evaluate product performance including launched innovation and EPD projects and monthly core performance. Identify optimisation opportunities, recommend corrective actions
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As this is a FTC role to support our transition, you may be asked to undertake other tasks across our team depending on level of activity and priorities through the autumn.
Essential
- Strong experience in Brand strategy and Comms
- Experience in Creative Development & messaging frameworks
- Experience in multiple media channels
- Strategic & creative thinking
- A strong track record working on FMCG brands in the UK
- Excellent at networking and building strong collaborative relationships
- Excellent presentation and communication skills, both verbally and written
- Excellent project management skills
- Budget Management and resource allocation
- Proven experience in brand product management including strategic & tactical planning
- Experience in writing and delivering annual plans
- Background in successfully translating data into insight and actions
- Bring an innovation mindset, curiosity, and continuous improvement mindset
- Accomplished at building & delivering compelling sell-in stories
- Experience in commissioning consumer research and writing strong agency briefs
- Proven experience of successfully launching insight-led NPD to market
- Strong communication skills and the ability to build relationships
- Commercially driven
- Strong presentation skills
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We’re independent, British, and proud to be making the highest quality yogurts, desserts, and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1900 staff and produce more than 25% of the UK’s packaged yogurt.
Benefits
We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer. It goes without saying that you'll have access to free parking. You'll also receive the following:
- Competitive holiday allowance
- Non-contributory pension scheme
- Life cover
- Healthcare cash back plan
- Cycle to work scheme
- Subsidised Yeo Valley products and services
- Preferential rates with our partners
- Learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow
Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away - and don’t miss the opportunity to join us!
Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.
Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.
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