Dr. Martens plc
Brand Protection Analyst
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Dr. Martens: Brand Protection Analyst
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values-driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place.
At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They’re not just words - they’re how we turn passion into progress.
Where You Sit
As our Brand Protection Analyst, you’ll be part of the Legal team working closely with brilliant people across the business and reporting into Legal Counsel - IP. You’ll be right at the heart of fast-moving projects that shape how we show up for our consumers - today and tomorrow.
Where You Contribute
You play a critical role in protecting Dr. Martens’ brand integrity and consumer trust by supporting IP enforcement across online marketplaces, social platforms, and websites. This role ensures that counterfeits and lookalikes are identified and removed promptly, maintaining the distinctiveness of our Brand DNA, safeguarding the premium positioning of our brand and enabling a consistent trusted consumer experience globally. You collaborate with Legal, Global Security, Customer Care, and Commercial teams, as well as external partners, to deliver operational excellence in brand protection and feed insights back into the business for strategic decision-making.
Core Accountabilities
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As our Brand Protection Analyst, you will be responsible for:
- Monitoring and enforcing against counterfeit and lookalike products across global marketplaces, websites and social media, using approved technology providers and manual sweeps to identify and instruct takedowns.
- Managing and resolving IP enforcement cases, escalating borderline lookalikes to Legal Counsel and liaising with marketplaces, Global Security and relevant partners to resolve issues and maintain audit trails.
- Monitoring and maintaining customs enforcement activity, including reviewing REACT reports, confirming suspected counterfeits, supporting customs training and keeping records and renewals up to date.
- Coordinating and triaging IP-related queries from the business and Customer Services, ensuring responses and actions align with brand standards and legal guidance.
- Analysing and sharing enforcement insights, trends and emerging risks across SKUs, geographies, marketplaces and channels, while tracking technology provider performance and reporting KPIs to IP Operations and Legal Counsel.
Key Skills & Capabilities
Put simply, the key things we’re looking for are:
- Working knowledge of IP enforcement and online notice-and-takedown processes across marketplaces, social networks and web registrars.
- Understanding of relevant IP laws, with the ability to identify potential infringements and exercise sound consumer-centric judgement.
- Strong data literacy, with the ability to interpret KPI dashboards, identify trends and spot issues.
- Clear written communication and strong collaboration skills, with the ability to work effectively with Legal, Global Security, Customer Care, Brand/Marketing and Commercial teams.
- Strong team player with high integrity and discretion when handling sensitive enforcement data, able to work at pace while maintaining consistency and accuracy.
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What’s in It for You?
- Hybrid working
- Welcome free pair of Docs
- ‘Buy as you Earn’ Share scheme
- 65% off all Docs
- 50% off Accessories
- Pension Scheme through Aviva
- Life Assurance
- 25 Days Annual Leave + Bank Holidays
- Private healthcare
- 2 paid volunteer days per year
Ready to Fill Your Boots?
If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you.
At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.
We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.
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