lululemon
Brand Protection Manager, EMEA
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Description & Requirements
Who We Are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
The lululemon Legal team’s purpose is to empower the business while navigating risk and playing in possibility. We are a team that cultivates a culture of connection and curiosity. We thrive by caring for the whole person, fostering an inclusive environment and having fun.
A Day in the Life: What You'll Do
Based in the London Store Support Centre and reporting to the Senior Director, Associate General Counsel with a dotted line in to our Global Brand Protection team this an exciting opportunity to join a growing and dynamic legal team supporting lululemon's operations across EMEA.
Strategic Brand Protection Leadership
- Develop and execute the EMEA and Global Franchise Brand Protection strategy aligned to business and legal objectives.
- Identify, assess, and mitigate risks impacting lululemon’s intellectual property, reputation, products, and guests in EMEA.
- Build scalable programmes that support growth into new and emerging markets.
- Provide regular reporting, insights, and recommendations to senior leadership on trends, risks, opportunities, and enforcement outcomes.
Counterfeit & Infringement Enforcement
- Work closely with global teams on initiatives to identify and address counterfeit products, trade mark infringement, parallel imports, grey market activity, and unauthorised sellers.
- Manage online and offline enforcement actions across marketplaces, social media platforms, independent websites, and physical retail environments in EMEA.
- Drive end-to-end supply chain investigations to identify manufacturers, distributors, suppliers, and organised counterfeit networks.
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Investigations & Intelligence
- Conduct strategic investigations across key EMEA cities, markets, platforms, and distribution channels.
- Develop intelligence-led programmes to identify and disrupt organised infringement networks both online and offline.
- Translate online intelligence into actionable enforcement opportunities, including raids, seizures, customs actions, and legal proceedings.
- Analyse counterfeit trends, emerging threats, and enforcement performance using data-driven reporting and insights.
Law Enforcement & Customs Engagement
- Build and maintain strong relationships with customs authorities, police agencies, government bodies, and enforcement organisations in EMEA.
- Develop and deliver customs and law enforcement training programmes to increase awareness of lululemon products and priorities.
- Collaborate with enforcement partners to maximise counterfeit detections, detentions, seizures, and investigations.
- Support industry-wide initiatives through organisations such as INTA, EUIPO, IACC and Anti-Counterfeiting Group (ACG).
Marketplace & Platform Partnerships
- Develop strategic relationships with key online marketplaces, social media platforms, and technology partners.
- Identify creative and proactive solutions to prevent infringement and improve enforcement outcomes.
- Participate in joint investigations and collaborative enforcement initiatives.
- Provide feedback and strategic direction to platform partners regarding tool enhancements and enforcement opportunities.
Vendor & Programme Management
- Lead the onboarding, management, optimisation, and performance measurement of online monitoring, intelligence, and enforcement vendors.
- Manage budgets, performance metrics, and service delivery against agreed objectives.
- Continuously evaluate and implement new technologies, tools, and intelligence capabilities to improve programme effectiveness.
Franchise & Emerging Market Support
- Act as the primary Brand Protection partner for franchise markets globally.
- Provide strategic guidance and operational support to franchise partners on enforcement, investigations, training, customs, and market-entry readiness.
- Develop brand protection toolkits, training resources, and reporting frameworks to support franchise and new market expansion.
- Ensure consistent global application of lululemon brand protection standards across partner markets.
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Stakeholder Engagement & Education
- Build strong relationships across Legal, Franchise, Digital, Supply Chain, Retail, Government Affairs, Product, and Regional Leadership teams.
- Develop and deliver internal training programmes to improve awareness of brand protection risks and opportunities.
- Serve as a trusted advisor on brand protection matters across the business.
- Align brand protection initiatives with broader business priorities and digital growth strategies
Qualifications, Skills & Experience
- Brand Protection professional with strong experience gained in a consumer-facing business.
- Commercially minded, with a strong understanding of business operations, risk management and stakeholder priorities.
- Technically capable, with a broad understanding of the IP laws, regulations and processes that affect retail and consumer-led businesses across the UK and Europe.
- Strong communication skills and confidence interacting with senior stakeholders across a wide range of business functions.
- Strong analytical, drafting and problem-solving skills, with the ability to work independently and manage competing priorities.
- Comfortable operating in a fast-paced and evolving environment with a pragmatic and solutions-oriented approach.
- Strong work ethic, integrity and sound judgement.
- Curious, collaborative and eager to learn and develop.
Must Haves
- Acknowledge the presence of choice in every moment and take personal responsibility.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working.
Role Classification
This role is classified as Hybrid under our global SSC Hybrid Workplace Policy:
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Hybrid
In-person collaboration is important. Work is performed from the office at least 4 days per week.
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