RAER
Brand Representative
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Summary
Our Brand Representative role connects our customers with our family of brands, both in the field and on site at our Brand Home. The successful candidate will be outgoing, authentic, and personify our brand values. You will be comfortable visiting clients, leading inspiring tastings, and speaking from the heart about the brand. You must be able to manage your diary effectively, showing excellent interpersonal skills and an ability to prioritise competing demands. A current valid manual UK driver’s license is necessary to be considered for this role.
This role requires a presence at Jackton Distillery, home of RAER Whisky and Something Blue Gin. Jackton Distillery was founded in 2020 on our family farm in South Lanarkshire; the first products were released in January 2021. Since then, the distillery has only continued to grow, adding a visitor centre and tour programme in 2024, and an events programme in 2025. Our inaugural single malt Scotch whisky is scheduled for release in September 2026.
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Responsibilities
- Representing Jackton Distillery, RAER Whisky and Something Blue Gin, raising brand awareness and supporting new and existing accounts.
- Nurturing positive and collaborative relationships with clients and key stakeholders in the on-trade and off-trade.
- Utilising a CRM to accurately record client and stakeholder interactions, create insightful reports for the UK Sales Manager and track the success of our outreach.
- Working closely for the Head of Experience to execute the business’ market strategy and identify new opportunities for brand visibility.
- Performing product activations and masterclasses at onsite and offsite events.
- Leading distillery tours and warehouse tastings onsite at the Brand Home.
- Facilitating purchases and providing customer support at retail and in our Tasting Bar.
- Developing deep product knowledge and communicating this knowledge to clients in an accessible manner.
- Maintaining a professional social media presence in synergy with the brand values and long-term goals of the business.
- Consistently achieving personal KPIs and departmental targets.
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