Profiles Creative
Brand Researcher / Junior Brand Strategist
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Brand Researcher / Junior Brand Strategist
Have you got an instinct for uncovering why people behave the way they do, paired with an obsession for contemporary culture?
Profiles Creative is exclusively partnering with a boutique brand strategy and design consultancy in London to appoint a permanent, full-time Brand Researcher / Junior Brand Strategist. Working in a hybrid setup (with three days in the central London studio), you will sit right at the heart of the strategic process, collaborating directly with an industry-leading Head of Strategy. Your focus will be transforming cultural shifts, human behaviours, and qualitative and quantitative signals into sharp insights that shape the narratives and identities of world-renowned names across fashion, sport, and lifestyle.
Key Responsibilities
- Dive deep into desk research, audience behaviours, and emerging cultural trends to spot shifts impacting brands.
- Synthesise qualitative and quantitative research data, identifying the core patterns and cultural tensions that spark game-changing creative work.
- Assist in crafting brand positioning, defining distinct archetypes, and developing robust brand propositions.
- Build engaging strategic decks and presentation narratives that clearly articulate insights to the team and clients.
- Partner closely with internal strategists and design teams to ensure clear research insights translate into distinctive brand executions.
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Required Skills & Experience
- Background as a Research Executive, Insight Executive, Junior Strategist, or Junior Planner focused on consumer insights and brand research.
- Demonstrated ability to synthesize complex qualitative and quantitative information into clear, actionable strategic recommendations.
- Solid grasp of fundamental brand strategy principles, including brand positioning, identity frameworks, and strategic narrative development.
- Exceptional strategic writing and storytelling skills, with real comfort structuring compelling presentations in Keynote or PowerPoint.
- A natural curiosity for subcultures, fashion, sports lifestyle, and semiotics, alongside a genuine drive to learn and contribute ideas.
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Nice-to-have
- Prior experience inside a brand consultancy, creative agency, design studio, or strategy boutique.
- Hands-on familiarity with modern AI research tools, digital research methodologies, or social listening platforms.
- Exposure to client presentations, workshop facilitation, and the creative briefing process.
What We Offer / Why Join
This is an opportunity to move past routine research tasks and actively shape strategic narratives for celebrated lifestyle and culture brands. Operating within a close-knit boutique team, you will learn your craft directly from an acclaimed Head of Strategy, take true ownership of your ideas, and see your research directly inform high-profile creative and brand identities.
Please note: Candidates must have existing right to work in the UK, as visa sponsorship is not available for this role.
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