Craft
Brand Strategist & Copywriter
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The Role
Many of the clients are building things so new the language doesn't exist yet - their own explanation is either too technical to land or so flattened it loses meaning. Your job is finding words that are true and still make sense to a customer, an investor or a government.
You'll interrogate briefs, run stakeholder interviews with founders and engineers, and audit crowded categories for uncontested ground. Then you'll write the naming, the propositions, the manifestos, the launch language - work that reaches clients with minimal editing. You report collaboratively to the two founding partners, in the room from the start of engagements rather than after the thinking is done. The team is twelve, running eight or nine projects at once, spanning AI infrastructure, robotics, games, fashion, culture and food. No dedicated research team - you own that depth yourself.
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The Package
- Salary: £50,000 - £60,000
- Working Model: Hybrid
- Performance Reviews: Annual progression reviews
- Holiday: 20 days holiday, rising to 25 over five years, plus Christmas closure and bank holidays
- Benefits:
- Pension
- Medicash
- Cycle to Work scheme
- Professional Development: Funded training and conferences
- Perks: Studio lunch cooked daily by the in-house chef
The Person
- A Brand Strategist with three to seven years of experience, likely from a smaller brand-led studio or a larger consultancy where you have the instinct but want more range.
- Combine strategy craft - positioning, propositions, naming, tone of voice - with genuine writing ability, whether you arrived through planning, editorial or copywriting.
- AI fluency is non-negotiable for this role.
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Diversity and Inclusion
A more diverse team is a more creative team. It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent. All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
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