By Kaminski
Brand Strategy And Commercial Growth Director
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BRAND STRATEGY & COMMERCIAL GROWTH DIRECTOR
By Kaminski | Equity-Based Founding Team Opportunity
Location: London / Remote with regular London engagement
Type: Strategic / Part-time initially
Compensation: Equity in By Kaminski — no salary at this stage
About By Kaminski
By Kaminski is a luxury couture brand built around rarity, craftsmanship, wellness, cultural meaning, and individuality.
Our model combines handmade, one-of-a-kind, and ultra-limited couture garments with private client commissions, using distinctive bio-active fabrics and artisan craftsmanship.
Our vision is to build By Kaminski into a globally recognised luxury house with purpose, built on rarity, wellness, and meaning.
We are now entering an important stage of growth, with the Magnolia Collection at the centre of our immediate commercial and brand strategy.
The Opportunity
We are looking for an exceptional Brand Strategy & Commercial Growth Director to join By Kaminski on an equity basis and play a meaningful role in shaping the next stage of the company.
This is not a traditional social media or marketing position.
We are looking for someone who understands luxury positioning, fashion, storytelling, client acquisition, and commercial growth and who can help transform By Kaminski from an emerging couture brand into a recognised luxury house.
Main Goal
Position By Kaminski at the right level within the luxury market and turn the Magnolia Collection into a major commercial and cultural traction point for the brand.
You will be responsible for helping us answer:
- Why should someone desire By Kaminski?
And then turning that positioning into:
- Attention → Relationships → Private clients → Sales → Brand equity.
Your Initial Mission
Your first major project will be Magnolia.
The objective is not simply to market the collection.
It is to create a story, positioning, and commercial strategy that makes Magnolia desirable to the right audience and generates:
- Sales and private client enquiries
- Collector interest
- Luxury press and editorial opportunities
- Stylist and celebrity relationships
- Strategic collaborations
- High-net-worth audience growth
- Invitations and introductions into relevant luxury networks
- Long-term brand recognition
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The business plan identifies private showcases, strategic partnerships, editorial and press-led discovery, galleries, cultural institutions, luxury wellness environments, and private networks as important routes to the target customer.
Key Responsibilities
Brand Positioning
- Define and strengthen the positioning of By Kaminski within the luxury couture market
- Develop a clear brand narrative and distinctive market identity
- Establish how By Kaminski communicates its relationship between couture, art, wellness, craftsmanship, and meaning
- Ensure the brand consistently communicates luxury rather than simply sustainability
Magnolia Commercial Strategy
- Develop and execute the commercial strategy for Magnolia
- Identify the right buyers, collectors, private clients, and strategic partners
- Develop opportunities for private presentations, collaborations, and sales
- Help create a compelling journey from first discovery to purchase
Luxury Audience & Growth
- Develop a strategy for reaching affluent women, collectors, founders, and luxury/wellness consumers
- Build relationships with relevant fashion, luxury, and cultural networks
- Guide social and content strategy alongside internal/freelance creative resources
- Focus on quality of audience and commercial relevance rather than follower numbers alone
Partnerships & Brand Development
- Identify strategic partnerships that elevate the brand
- Develop relationships with luxury businesses, cultural institutions, artists, designers, and relevant private networks
- Identify opportunities that can create credibility and visibility for By Kaminski
Founder Partnership
- Work closely with Founder & Creative Director Diana Kaminski
- Challenge and refine the commercial and brand strategy
- Help translate the founder's creative vision into a commercially powerful luxury brand
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Who We Are Looking For
We are looking for someone who has:
- Proven experience in luxury fashion, couture, luxury goods, or premium lifestyle
- Strong understanding of luxury brand positioning
- A track record of building or repositioning brands
- Strong commercial instincts
- Excellent understanding of affluent and high-net-worth consumers
- Existing relationships within fashion, luxury, media, styling, retail, cultural, or private-client networks
- Strong storytelling ability
- Entrepreneurial mindset
- Ability to operate strategically without a large team or budget
- Confidence working directly with a founder
- Genuine interest in building something rather than simply taking a consulting assignment
- Experience with emerging luxury brands is highly desirable.
What Success Looks Like
Within the initial phase, success will mean:
- Magnolia generates meaningful sales and private-client interest.
Alongside this, we want to see:
- Stronger luxury positioning
- Increased quality of brand exposure
- New strategic relationships
- Press/editorial opportunities
- Qualified client leads
- Increased demand for By Kaminski
- A clear commercial brand strategy for the next stage of growth
Equity Opportunity
This is an equity-only opportunity at this stage. There is no salary or guaranteed financial compensation.
The successful candidate will receive an equity participation in By Kaminski, subject to agreement, role scope, commitment, and an appropriate vesting structure.
This opportunity is intended for someone who wants to become part of the founding strategic team and participate in the long-term value they help create.
As By Kaminski grows, the role has the potential to develop into a senior permanent leadership position.
To Apply
Please send:
- Your CV or LinkedIn profile
- A short introduction explaining why By Kaminski interests you
- Examples of a luxury/fashion brand you have helped position, grow, or commercialise
- A brief answer to:
"How would you position By Kaminski to make Magnolia desirable to the luxury collector?"
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