BBC Studios
Branded Content Sales Lead
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JOB DETAILS
JOB BAND: E
CONTRACT TYPE: Permanent
LOCATION: 2-3 days in London TVC office
DEPARTMENT: Brands and Licensing - Digital
PROPOSED SALARY RANGE: up to £66,500 depending on relevant skills, knowledge, and experience. Plus London Weighting Allowance of £5,441, and 25% bonus OTE. The expected salary range for this role reflects internal benchmarking and external market insights.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio, and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world. BBC Studios Digital don’t just reach audiences - we move them. As an award-winning department, we cultivate and amplify fandoms behind some of the world’s most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen-Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.
PURPOSE OF THE ROLE
This is a front-line commercial role with a clear mandate: grow branded content revenue by turning the strength of BBC Studios’ premium IP, global fandoms, and creative capabilities into partnerships that brands and agencies want to buy.
We are looking for a commercial storyteller and a disciplined closer in equal measure: able to sell with authority, collaborate with creative and editorial teams, navigate complex stakeholder environments, and keep close grip on pipeline, pricing, forecasting, and delivery.
WHY JOIN THE TEAM
Reporting to the Group Sales Director, you will own a personal revenue target and lead the pursuit of high-value branded content opportunities across an allocated portfolio of agencies and clients. You will build senior relationships, unlock briefs, shape bold multi-platform ideas, and convert them into profitable, repeatable business.
Your Key Responsibilities And Impact
- Take direct accountability for your individual target, building a strong pipeline, and converting opportunities into profitable revenue. Maintain clear pace, coverage, and momentum against plan.
- Build a high-impact growth plan, in partnership with the Group Sales Director (and your counterpart in Partner Sales), create and execute strategic account plans for priority agencies, clients, and markets - identifying whitespace, growth sectors, new-budget opportunities, and routes to multi-year partnership.
- Use audience insight, market intelligence, and the distinctive power of BBC Studios brands and fandoms to originate compelling partnership opportunities before a formal brief exists. You have a wealth of IP from superstars such as Bluey to new and emerging IP.
- Lead the sales process from first conversation to signed contract: interrogating client challenges, shaping the commercial proposition, collaborating with Creative Solutions on the response, pricing confidently, negotiating effectively, and closing decisively.
- Build senior client and agency relationships, developing trusted, influential relationships across agency leadership, strategy, investment, and partnerships teams, as well as senior client marketers. Become known as a partner who brings both commercial clarity and standout ideas.
- Translate our premium IP, talent, social channels, digital reach, and creative expertise into brand solutions that feel distinctive, audience-first, and genuinely valuable - while respecting editorial and brand guardrails.
- Create repeatable, scalable revenue: Look beyond one-off campaigns. Build sponsorships, partnership platforms, and multi-market solutions that can grow across audiences, territories, formats, and time.
- Where the role includes direct reports or market representatives, set clear priorities, coach for performance, and create a high-energy, accountable sales culture.
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Essential Criteria
YOUR SKILLS AND EXPERIENCE
- A strong track record of personally winning content-led partnerships and delivering demanding revenue targets.
- A developed network (ideally across Kids & Family, 16-34 brands) and the credibility to operate with partnership leads, agency planners, strategists, and investment teams.
- Experience prospecting, qualifying, pitching, pricing, negotiating, and closing complex deals backed by accurate pipeline management and forecasting.
- A strong understanding of how audiences consume and share content across YouTube, TikTok, Instagram, and emerging platforms would be helpful to have.
- Comfortable with pricing, margin, deal structure, contractual considerations, and balancing client ambition with deliverability and value.
- Experience working with premium IP or entertainment brands.
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If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
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Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge, and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks, which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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