Help Counselling
Branding Illustrator - Volunteer
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Project Overview
This is a project to create a set of illustrations that can be used as brand visuals. After the initial set has been created, we may request additional illustrations for ongoing work.
What Difference Will You Make?
Your input to our brand and visual identity will shape how our brand interacts with clients, counsellors, and funders. With your help, we can develop a unique, cohesive brand across digital and print.
With increasing demand for mental health support and a confusing marketplace for private counselling services, it is important that we are able to clearly and effectively communicate our services to the public.
Your illustrations will help us reach and communicate our values-driven service to existing and new clients, enabling them to access quality mental health support that they can trust, when they need it, and at an affordable price.
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What Are We Looking For?
We are looking for a volunteer with the following skills:
- Proficiency in vector software
- Strong technical skills in digital illustration tools such as Adobe Illustrator, Figma, or similar.
- Understanding of web formats
- Experience preparing and exporting clean, web-optimized files (e.g., SVGs, PNGs) with organized layering.
- Strong digital portfolio demonstrating how your artwork fits into layouts or digital interfaces.
- Reliable time management
- Ability to manage independent workflow, meet agreed-upon project deadlines, and communicate availability proactively.
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What Will You Be Doing?
We are in the process of refreshing our brand identity as represented across our website, social media accounts, and promotional materials.
We have identified a need for imagery including unique illustrations in order to enhance our visual identity and communicate our values.
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Working closely with our CEO and marketing team, you will:
- Develop cohesive brand visuals
- Create original, on-brand illustrations for our website, social media, marketing campaigns, and fundraising materials.
- Translate complex impact stories
- Turn the charity's mission, data, and human stories into engaging, easy-to-understand visual metaphors.
- Design for digital platforms
- Produce optimized assets (including hero graphics, spot illustrations, and custom icons) tailored for web and mobile use.
- Collaborate with internal teams
- Work closely with web designers and content creators to ensure illustrations align with layout needs and text overlays.
- Maintain brand consistency
- Strictly follow our established color palettes, typography, and visual guidelines.
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