TikTok
Branding Operations Specialist, Monetization Product Operations
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Responsibilities
The Global BrandOps team provides best-in-class end to end managed services support from booking to trafficking Premium Brand (Reservation) Products, driving excellent customer service, revenue and aims to facilitate the transition of these products to Self-Serve.
Our teams comprise internal process and product specialists who enable flawless ad campaign executions, ensuring an optimized experience for clients, brand partners, sales teams and our product teams by providing technical and operational expertise by offering best-in-class service and product insights to uplevel platform capabilities for brands of all sizes.
Sitting within the Solutions Engineering and Operations division, the role involves close collaboration with in-market sales and product teams within a high-growth environment. Hunger to learn, Customer Centricity, Self-motivation, Attention to detail and ability to influence key stakeholders (internal and external) are all key skills.
Responsibilities:
- Own the end-to-end setup, trafficking, quality assurance and reporting for reservation campaigns, ensuring campaigns launch accurately and deliver against client expectations.
- Monitor campaign delivery acting as a technical campaign manager, troubleshooting, co-ordinating with creative approval teams and generating scheduled & ad-hoc reporting as necessary, all to ensure a high-quality client experience.
- Act as a key technical and operational partner to Sales and Client Solutions teams, helping translate complex campaign requirements into simple concepts enabling smooth execution.
- Partner with Product and Engineering teams to investigate issues, share market feedback and help improve platform capabilities, workflows and service quality.
- Contribute to the rollout of new products, features and operational processes by supporting internal readiness, documentation and training.
- Identify opportunities to improve workflows, tooling and ways of working to increase efficiency, quality and scalability across campaign operations.
- Create, maintain & distribute clear technical and operational documentation, providing best practices and process guidance to support internal teams and consistent execution.
- Work cross-functionally with Sales, Client Solutions, Product, Engineering and regional operations teams to manage dependencies, align priorities and support commercial goals.
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Qualifications
Minimum Qualification(s):
- 3+ years of ad ops, programmatic or paid social buyer experience, and/or technical client service experience
- Hands-on experience managing campaigns across reservation or auction-based media-buying platforms
- Strong understanding of campaign setup, Quality Assurance (QA), delivery monitoring, reporting fundamentals & proactive troubleshooting; problem solving & escalation methodology
- Ability to turn data into clear insights and practical recommendations
- Experience working with 3rd party measurement partners (IAS, DV, DCM, MOAT)
- Strong verbal and written communication skills; able to explain technical/operational language to non-technical stakeholders
- Proactive attitude with attention to detail, excellent project management, organizational, and analytical skills & with the skill to manage multiple priorities
Preferred Qualification(s):
- Strong familiarity with digital video and paid media advertising campaigns
- Experience working closely with Sales, Client Solutions, Product or other cross-functional commercial teams, with an ability to evidence communication skills.
- Experience supporting product launches, change management or new market/process rollouts
- Ambitious and eager to learn, with a strong desire to grow, take on new challenges and continuously develop.
- Resilient and adaptable, with the ability to work effectively through change and help support evolving processes, priorities and ways of working.
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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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