Haystack
Business Analyst
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We are working with a dynamic organisation focused on leveraging marketing expertise to drive impactful campaigns and optimise business processes. This company is at the forefront of digital transformation, delivering innovative solutions that enhance customer engagement and operational efficiency.
The Role
- Collaborate with technical delivery teams to align architecture with business objectives.
- Champion technical details behind data fields for mailing lists and dashboards.
- Facilitate scope revisions and ensure testing aligns with business needs.
- Manage delivery risks in collaboration with delivery teams.
- Identify automation opportunities in the backlog with engagement managers.
- Act as a subject matter expert to recommend optimal builds for automated campaigns.
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What You'll Need
- Proven experience as a Business Analyst, preferably with a focus on marketing.
- Demonstrated ability to translate complex data requirements into actionable solutions.
- Strong understanding of architecture, data fields, and automated marketing campaigns.
- Experience in leading change management and training initiatives.
- Familiarity with AB testing and campaign analysis.
- Ability to manage risks and ensure alignment between technical execution and business goals.
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What's On Offer
- Opportunity to work on critical marketing automation projects.
- Engage with technical specialists and engagement managers.
- Contribute to enhancing team capability and embedding best practices.
Apply via Haystack today!
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