TikTok
Business Development and Partner Director - Global Media and Licensing Partnerships
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Responsibilities
The Global Media and Licensing Partnerships team drives revenue growth and strategic monetization for TikTok, extending creator and branded content beyond the mobile platform via TikTok’s Out of Phone offering, audio partnerships (TikTok Radio), and the TikTok Podcast Network. We build, structure, and scale multi-market licensing and media partnerships that generate direct commercial value, from brand and advertiser deals to platform licensing agreements with major media partners.
As part of Global Business Solutions, the team partners closely with sales, brand, and agency teams to package our products and assets into commercial offerings, identify new revenue opportunities, and close complex, multi-year partnership and licensing agreements. We’re looking for an enthusiastic professional with strong business development instincts, deal-structuring experience, and the ability to manage partner relationships from pitch through long-term account management.
Responsibilities
- Work closely with Global Media and Licensing Partnerships leadership to take Digital Out Of Home, and related partnership concepts from inception to scale.
- Ideate new business opportunities that will see further distribution of TikTok on screens and channels across the globe taking into the local nuances and working closely with sales.
- Expand the TikTok Radio and Podcast Network brand and localize it across EMEA.
- Maintain a deep and detailed working knowledge of the Digital Out Of Home and Agency industry, including key industry trends, key industry players and industry norms.
- Serve as primary point of contact for external, day-to-day management of key strategic partners within our Partnerships team outside of the Americas.
- Liaise with internal operations, marketing, and product teams to align on new and existing initiatives and execute on deal terms including: managing projects associated with deal activations, tracking contractual obligations, and driving local amendments & execution of partnerships.
- Create and present regular business reviews and insights - Including the acquisition, interpretation, and presentation of data in a manner that is digestible for partners.
- Evaluate evolving needs & opportunities through partnership with Business Intelligence.
- Project manage the end-to-end execution of Out of Phone campaigns.
- Focus primarily on the evolution of TikTok on devices across the globe creating scalable solutions with existing partners.
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Qualifications
Minimum Qualification(s)
- 10+ years of experience in Media, Advertising and/or Digital Out of Home in the United Kingdom.
- A significant network of existing contacts in the UK, Europe and the rest of the world on the agency side, including the out-of-home industry.
- Significant experience in structuring complex partnerships with legal, including negotiation of partnership agreements and consumer marketing or B2B2C plans
- Excellent communication skills, ability to recognize the needs and concerns of external stakeholders
- Strong partner management skills and ability to manage projects and requests end-to-end
Preferred Qualification(s)
- Demonstrated ability in documentation, data aggregation, and storytelling skills
- Logical and structural thought leader
- Computer Skills: Mastery of GSuite/MS Office (Spreadsheets, Presentations);
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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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