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Business Development Degree Apprentice
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Business Development Executive
This newly created role has been designed to strengthen the connection between marketing activity, lead generation, and commercial conversion across the business. Sitting within the Business Development team, you will act as a central point of coordination between Marketing, Customer Managers, BD teams & regional stakeholders.
Lead Management and Qualification
- Provide a timely and professional response to inbound enquiries received through website forms, marketing campaigns, and other lead generation activities.
- Assess and qualify inbound opportunities to understand customer requirements, purchasing potential, and suitability of First Intuition programs.
- Route opportunities to the appropriate Customer Manager, Business Development representative, or regional team member.
- Ensure all lead interactions are recorded accurately within HubSpot.
- Track lead progress through the sales pipeline and support follow-up activity where required.
- Help improve enquiry response times and conversion rates across the business.
Business Development Activity
- Support national business development initiatives aimed at increasing employer and student engagement.
- Conduct targeted outbound prospecting activity to organizations that may benefit from First Intuition services.
- Research potential employers, sectors, and market opportunities to identify new business prospects.
- Assist with the development of employer outreach campaigns in collaboration with marketing and sales colleagues.
- Support networking, employer engagement, and promotional events where required.
- Develop confidence in conducting professional business conversations across telephone, video, and face-to-face channels.
Dormant Opportunity Reactivation
- Identify dormant leads and historic opportunities within HubSpot.
- Create and deliver structured re-engagement campaigns aimed at reigniting conversations with prospective employers and students.
- Work closely with Customer Managers to support conversion of reactivated opportunities.
- Monitor and report on reactivation performance and conversion outcomes.
CRM and Data Management
- Maintain accurate and timely records within HubSpot.
- Support good CRM discipline across sales and customer management teams.
- Ensure new leads, contacts, and opportunities are recorded correctly and consistently.
- Assist with reporting on lead sources, conversion rates, and sales activity.
- Support ongoing improvements to CRM processes and lead management workflows.
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Marketing and Commercial Alignment
- Work closely with the marketing team to understand ongoing campaigns and promotional activity.
- Support the effective handover of marketing generated leads into the sales process.
- Provide feedback on lead quality, campaign effectiveness, and customer insights.
- Help develop case studies, testimonials, and customer success stories that support future sales activity.
- Contribute ideas for improving the customer journey from enquiry through to booking.
Administrative and Project Support
- Produce accurate reports and updates on lead activity, conversion performance, and business development outcomes.
- Maintain records of customer interactions and follow-up actions.
- Support commercial projects and initiatives as directed by the Head of Commercial (Essex).
- Attend team meetings and contribute to continuous improvement discussions.
- Undertake additional administrative duties that support the achievement of commercial objectives.
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training Provider
MIDDLESEX UNIVERSITY
Training Course
Business to business sales professional (integrated degree) (level 6)
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What You'll Learn
Course Contents
- Working with Others: Influential, able to conduct stakeholder analysis and develop strong relationships at all levels, internally and externally, to build trust. Interacts professionally and ethically maintaining a positive and flexible attitude. Demonstrates emotional intelligence.
- Consultative Selling: Works with customers to identify new business and market challenges, utilizing insights and good questioning and listening techniques. Identifies strategic & innovative solutions integrating products and excellent service solutions, to meet customer needs.
- Pitching: Leads a confident, clear, and compelling sales pitch in front of a customer, which builds rapport, establishes credibility, and delivers commercial benefit. Handles questions, objections, and demonstrates the value of the proposal in a clear, quantifiable way.
- Negotiation and Closing: Applies the principles of negotiation, develops strategies and tactics to a mutually agreeable outcome, ensuring both customer and supplier leave committed to the outcome.
- Psychology of Sales: Critically reflects on the different psychological needs of customers and other key stakeholders in the buying/selling process. Takes into account strategic and organizational context when adapting their sales approaches, by using the psychological models pertinent to developing positive and ethical buyer and seller relationships.
- Leveraging Digital Business: Adopts different approaches to social selling & digital technologies which aid the sales process. Develops a digital selling strategy that leverages social selling to support lead generation, nurturing, and customer engagement. Develops digital networks and drives insight-led engagements. Measures results and return on investment.
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Training Schedule
- On-the-job training and mentoring from marketing and business development team.
- Some on-site training at Middlesex university (accommodation will be paid for by employer - approx 5 days a year).
- Most lessons will be online.
- Time in work for degree assignments.
Essential Qualifications
- GCSE in:
- English (grade 4)
- Maths (grade 4)
- A Level in:
- Min 2 A levels or equivalent (grade C or above)
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Safeguarding
First Intuition is committed to safeguarding and promoting the welfare of learners and expects all staff and volunteers to share this commitment. As part of this commitment, First Intuition incorporates safer recruitment practices including reference checks, investigation of employment gaps, online screening, and enhanced DBS checks where appropriate.
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
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