Six Nations Rugby
Business Development Executive
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About Us
Six Nations Rugby is a leading global rights holder driving the growth of international rugby by creating lasting impact for its unions, partners, players, and fans through a world-class portfolio of tournaments and events.
Owned by its six shareholder Unions and Federations, Six Nations Rugby is responsible for developing, managing, commercialising, and optimising its media, sponsorship, and event rights. In doing so, Six Nations Rugby expands the global reach of the sport, connects millions of fans around the world with unforgettable experiences, and delivers long-term value for the game.
The Six Nations Rugby portfolio includes one of the most iconic events in global sport; the Guinness Men’s Six Nations, the biggest annual occasion in women’s rugby; the Guinness Women’s Six Nations, and vital development competitions, the U20 Six Nations, U21 Women’s Six Nations Summer Series, and U18 Six Nations Festivals.
The roster of elite international men’s rugby tournaments owned and operated by Six Nations Rugby also includes the Autumn Nations Series, and Summer Nations Series.
The Nations Championship is the new biennial international rugby tournament created through a landmark joint venture between Six Nations Rugby and SAZAAR. The tournament takes place every two years and enhances the existing July and November international chapters of the rugby calendar, transforming them into a single cohesive, competitive tournament format, that culminates in the Nations Championship Finals weekend, where a winning Nation and Hemisphere group is decided, to define the balance of power in global rugby.
Six Nations Rugby is a global business, with offices in London and Dublin, but its operations span both hemispheres and its tournaments and events reach fans in over 180 international markets.
The Role: Business Development Executive
The Business Development Executive will work closely with the Head of Business Development to grow commercial revenue across Six Nations Rugby’s competitions. Supporting sponsorship sales and wider revenue opportunities, you will research prospective partners, coordinate outreach, maintain Salesforce and help develop compelling, insight-led proposals. Examples of the diverse revenue generation projects you may support include sponsorship, product licensing, virtual & digital advertising and match data monetisation.
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This role requires an understanding of the global sporting commercial landscape, a desire to learn and grow in a dynamic team, and excellent attention to detail whilst supporting a diverse range of projects.
Key Areas of Responsibility
- Research priority sectors and brands, build prospect lists and identify key decision-makers and relevant opportunities for outreach.
- Support targeted outreach and follow-ups, taking responsibility for an agreed prospect portfolio from initial contact to qualified opportunity.
- Maintain accurate Salesforce records, capturing prospect activity, next steps and pipeline updates, and prepare reporting for weekly sales meetings.
- Develop tailored presentations and proposals working with Head of Business Development, design team and relevant internal stakeholders, ensuring that the content, flow and narrative addresses prospect needs.
- Join prospect calls and meetings alongside Head of BD, capture key requirements and coordinate follow-up materials and actions.
- Work closely with the Insights Manager to source audience data, market research and key data that strengthen partnership propositions.
- Coordinate day-to-day requests from our sponsorship sales agency, including sales materials, bespoke insights and pipeline updates.
The Candidate
- 1–2 years’ experience in sponsorship, business development, sales or brand strategy within a rights holder, agency or brand.
- An interest in sports marketing and an understanding of how partnerships support brands’ business objectives.
- Strong research skills and the ability to turn information into relevant prospecting opportunities and persuasive sales materials.
- Confidence working with CRM systems and Excel, e.g. Salesforce.
- A proactive, commercially minded approach, with the initiative to work independently and collaborate effectively with colleagues and external partners.
- Excellent communication and written communication, and presentation-building skills additionally in the presentation of data clearly.
- French and/ or Italian language skills desirable but not required.
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What We Offer
- Competitive salary
- Discretionary bonus
- Company Pension scheme
- Private medical insurance
- EAP service
- Hybrid working (requirement to come into the office 3 times per week)
- 25 days annual leave plus bank holidays
- Team days
Office Location
London, Victoria, UK
Equal Opportunities
We are committed to providing equal opportunities for all applicants and employees. We welcome applications from people of all backgrounds and will ensure that recruitment and employment decisions are made fairly, based on skills, experience and suitability for the role. We do not discriminate on the basis of any protected characteristic under the Equality Act 2010.
Closing Date
21st October 2026 or earlier depending on the number of applicants. If interested, please submit your application early.
How to Apply
You can submit your application via LinkedIn or send your CV and cover letter (optional) to People@sixnationsrugby.com
We thank all applicants in advance for their time in applying for the role and their interest in it and working for Six Nations Rugby. Due to the amount of interest usually received for our roles, it may not always be possible to respond to all applicants if not selected to move forward in the process, but we thank you for your time in applying and hope your application will be successful.
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