Good Money Guide
Business Development Executive
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Business Development Executive
£35,000 + commission | Remote | Full-time – Applications by 30th September 2026 (No agencies)
Good Money Guide is looking for a commercially driven Business Development Executive to take ownership of our sales pipeline and help grow revenue across our financial-services partnerships, awards, and events.
This is a hands-on sales role. You will manage opportunities from initial contact through to ongoing commercial management: responding to incoming enquiries, identifying and approaching new prospects, pitching our commercial packages, negotiating agreements, closing deals and ensuring invoices are paid.
You will sell primarily to financial-services brands including investment platforms, trading brokers, wealth managers, asset managers, banks, fintechs and international money-transfer companies.
Alongside our core annual partnerships, you will help sell sponsorships and commercial opportunities around the Good Money Guide Awards, events, podcasts and other projects.
About Good Money Guide
Good Money Guide is an independent financial comparison and reviews platform helping consumers make better decisions about their money.
We cover investing, trading, wealth management, banking, savings and international money transfers, combining expert reviews, customer ratings, comparison tools and financial content.
We work commercially with many of the UK’s leading financial brands and also run the annual Good Money Guide Awards, alongside industry events, interviews and podcasts.
What You’ll Be Doing
You will take responsibility for the full sales process, including:
- Responding quickly to incoming commercial enquiries and converting them into paying customers.
- Proactively identifying and approaching financial-services brands through email, LinkedIn and cold calling.
- Building and maintaining a strong pipeline of prospective customers.
- Selling Good Money Guide’s annual commercial packages, including company profiles, customer reviews, expert ratings, comparison-table inclusion and brand coverage.
- Selling sponsorship and commercial packages for the Good Money Guide Awards and events.
- Identifying additional commercial opportunities across podcasts, interviews, research, content and other GMG projects.
- Pitching confidently to marketing directors, CMOs, founders, CEOs and other senior decision-makers.
- Preparing proposals and following up consistently until a decision is reached.
- Negotiating commercial terms and closing new business.
- Onboarding new clients and ensuring everything is delivered correctly.
- Maintaining relationships with existing customers and identifying renewal and upselling opportunities.
- Keeping the CRM accurate and ensuring every opportunity has a clear next action.
- Raising and following up invoices and ensuring customers pay on time.
- Producing straightforward pipeline, sales and revenue forecasts.
- Representing Good Money Guide at relevant financial-services events, conferences and networking opportunities.
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What We’re Looking For
Experience selling to financial-services firms, fintechs or other regulated businesses is essential.
Experience in financial media, advertising, sponsorship, comparison websites, events or digital publishing would also be an advantage.
You should also have:
- At least 2 years’ experience in B2B sales, business development, partnerships or media sales.
- A track record of generating your own leads as well as converting inbound enquiries.
- Confidence picking up the phone and approaching companies you have not spoken to before.
- Experience managing a sales opportunity from first contact through to signed agreement.
- Strong communication, presentation and negotiation skills.
- Good commercial judgement and an understanding of what makes businesses buy.
- Excellent organisation and the discipline to manage a CRM and follow up opportunities consistently.
- The confidence to deal directly with senior people at major financial brands.
- The ability to work independently and take responsibility for hitting revenue targets.
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The Person
We’re looking for someone who is:
- Sales driven – you enjoy winning new business and closing deals.
- Proactive – you don’t wait for leads to arrive.
- Persistent – you’re comfortable following up until you get an answer.
- Commercially minded – you can spot opportunities to generate additional revenue.
- Organised – your pipeline, follow-ups and CRM are always under control.
- Professional – you’re credible when speaking with senior people at financial institutions.
- Accountable – you take ownership of a deal from first conversation through to payment.
- Practical – you’re happy working in a small business where everyone gets involved and gets things done.
How Success Will Be Measured
Your main objective is simple: generate profitable new revenue for Good Money Guide.
Key measures will include:
- New business revenue.
- Number of new financial brands signed.
- Conversion of inbound enquiries.
- Outbound prospecting and meetings generated.
- Awards and event sponsorship revenue.
- Pipeline value and conversion rate.
- Renewals and upsells.
- Invoice collection and outstanding payments.
What We Offer
- £35,000 basic salary plus commission.
- Strong earning potential for someone who consistently generates new business.
- Remote working.
- Autonomy to manage your own pipeline and sales activity.
- Direct access to the founder and the ability to make decisions quickly.
- An established brand with existing relationships across the UK financial-services industry.
- A broad range of products to sell across reviews, ratings, comparison pages, Awards, sponsorships, events and content.
- The opportunity to play an important role in the next stage of Good Money Guide’s growth, with your earnings directly benefiting from the revenue you help create.
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