ROAR Events Agency
Business Development Executive
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Job Description – Business Development Executive
Job Title: Business Development Executive
Company: ROAR Events Agency Ltd
Department: Sales & Business Development
Reporting To: Head of Events
Location: Cambridge with client meetings and networking
Employment Type: Full-Time
About ROAR Events Agency
ROAR Events Agency is a full-service events agency creating exceptional business events, conferences, experiences, celebrations and incentive programmes for organisations across Cambridge, the UK and internationally.
We help organisations find venues, develop event concepts and manage every aspect of their events, from initial idea through to onsite delivery.
As we continue to grow, developing new client relationships and partnerships will be central to our success.
The Role
We are looking for a confident, ambitious and commercially minded Business Development Executive to join our team.
This is an entry-level business development role combining structured apprenticeship learning with practical experience in sales, marketing, networking and client development.
You will help identify organisations that could benefit from ROAR’s services, introduce the agency, develop relationships and generate qualified opportunities for the Events Team.
This is not simply a cold-calling role. Our approach is based on intelligent prospecting, relationship building, networking and understanding what potential clients are trying to achieve.
As your confidence and experience develop, you will take greater ownership of prospects, meetings and new business opportunities.
Key Responsibilities
New Business Development
- Research and identify potential clients and target organisations.
- Identify relevant decision-makers and event buyers within target businesses.
- Build and maintain prospect databases.
- Make initial contact with prospective clients through telephone, email, LinkedIn and networking.
- Introduce ROAR’s services clearly and professionally.
- Arrange discovery meetings for qualified prospects.
- Follow up enquiries and potential opportunities.
- Maintain regular contact with prospective clients.
- Support campaigns targeting specific industries and geographical areas.
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Particular focus may include organisations within the technology, biotechnology, pharmaceutical, science and professional services sectors.
Relationship Building
- Build relationships with potential clients before they have an immediate event requirement.
- Attend networking events, exhibitions and business events representing ROAR.
- Develop relationships with venues, hotels and industry partners.
- Support referral and partnership programmes.
- Help maintain relationships with previous and existing clients.
- Identify opportunities for repeat and additional business.
Sales Support
- Assist with preparing proposals and presentations.
- Work with the Events Team to develop solutions responding to client briefs.
- Follow up proposals and quotations.
- Maintain accurate records of sales activity.
- Update the company’s CRM system.
- Track enquiries, opportunities and conversions through the sales pipeline.
- Support reporting on business development activity and results.
Marketing & Social Selling
- Use LinkedIn to identify and engage potential clients.
- Support the development of relevant business content and case studies.
- Help promote ROAR’s events, partnerships and successes.
- Research companies, sectors and upcoming business opportunities.
- Assist with email campaigns and targeted marketing activity.
- Monitor relevant business developments that could create opportunities for ROAR.
What We’re Looking For
Previous sales experience is not essential.
We are looking for someone with the personality, determination and curiosity to develop into an excellent business development professional.
You should be:
- Confident speaking with new people.
- Naturally curious about businesses and people.
- Professional and articulate.
- Comfortable using the telephone.
- Persistent without being pushy.
- Organised and able to manage follow-up activity.
- Comfortable using LinkedIn and digital communication.
- Motivated by achieving targets.
- Positive when dealing with rejection.
- Commercially minded.
- Keen to develop a career in business development, sales or the events industry.
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What You Will Learn
During your apprenticeship you will develop practical skills in:
- Business development.
- Consultative selling.
- Prospect research.
- Lead generation.
- Client qualification.
- CRM and pipeline management.
- LinkedIn and social selling.
- Networking.
- Client relationship management.
- Proposal development.
- Negotiation.
- Commercial awareness.
- Event industry knowledge.
- Account development.
You will also work closely with the Events Team so that you understand exactly what we sell and how successful events are planned and delivered.
Performance & Development
The role will have clear but realistic performance measures appropriate to an apprenticeship.
These may include:
- New prospective clients identified.
- Quality conversations generated.
- Discovery meetings arranged.
- Qualified opportunities created.
- CRM and pipeline accuracy.
- Follow-up activity.
- Networking activity.
- Proposals generated.
- New clients secured.
- Revenue generated from new business.
Targets will increase as your knowledge, confidence and experience develop.
Career Progression
Our intention is to develop the successful candidate into a long-term member of the commercial team.
A potential career pathway could be:
Business Development Executive → Business Development Executive → Business Development Manager → Senior Business Development Manager
Future progression could also include Account Management or commercial leadership positions.
What Success Looks Like
Success in this role isn’t about making hundreds of meaningless sales calls.
It is about learning how to identify the right organisations, find the right people, start worthwhile conversations and turn those relationships into genuine opportunities for ROAR.
We want to develop someone who becomes confident enough to open doors, commercially aware enough to recognise an opportunity and knowledgeable enough to represent ROAR credibly in front of senior decision-makers.
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