Morgan Spencer Recruitment
Business Development Executive-Global Events London
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Business Development Executive
Global Events | Permanent | £35,000–£45,000 + Commission
Working pattern: Monday to Thursday office-based | Friday morning from home | Friday afternoon off
Are you a commercially driven sales professional who loves winning new business and wants the opportunity to sell high-value solutions in a growing international market?
An established global events business is expanding one of its successful events and is looking for a Business Development Executive to play a key role in its growth. You will be responsible for developing new relationships and securing sponsorship partners for their events.
This is an exciting opportunity for someone with B2B sales experience who is hungry to step into a new sales sector. You do not need previous events or sponsorship experience. What matters is your ability to prospect, engage decision-makers, build relationships and take a sale from initial conversation through to close.
Sponsorship packages range from approximately £7,000 to £100,000, with the core deal size typically around £20,000–£30,000. You'll also benefit from a strong starting market, with existing US sponsors who have European operations providing warm opportunities alongside new business prospecting.
Key Responsibilities
- Generate new business and secure sponsorship partnerships for the European event
- Manage the full sales cycle, from initial prospecting and outreach through to negotiation and close
- Build strong, credible relationships with prospective sponsors and commercial partners
- Proactively identify and approach new organisations through telephone, email and other business development activity
- Develop opportunities from an approximately 50/50 mix of warm and cold leads
- Follow up leads and opportunities generated by the company's established marketing team
- Build and maintain a healthy, well-managed sales pipeline
- Identify further opportunities within existing US sponsor relationships and their European operations
- Deliver a consistently high level of sales activity
- Work towards ambitious commercial targets and drive sponsorship revenue
- Take ownership of relationships and develop long-term commercial opportunities
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Skills & Experience Required
We're looking for someone who is genuinely excited by new business sales and enjoys the challenge of creating opportunities rather than simply managing an existing account base.
You will ideally have:
- Around 2 plus years' experience in B2B sales, business development or a Sales Executive role
- Proven experience generating your own new business opportunities
- Confidence prospecting and engaging potential clients over the telephone
- The ability to both open and close new business
- Strong communication, questioning and relationship-building skills
- A warm, professional and engaging approach
- An entrepreneurial mindset with the confidence to take ownership of your market
- A commercially focused and revenue-driven approach
- Resilience and confidence working in a high-activity sales environment
- Motivation to develop your career and increase your earning potential
- The ability to learn a new market and quickly understand what matters to prospective clients
Previous events or sponsorship sales experience is not essential. The business is particularly interested in people with strong transferable sales skills who are motivated to move into a new commercial sector.
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This is an excellent opportunity for an ambitious salesperson who wants autonomy, earning potential and the chance to make a visible commercial impact within a growing international business.
If you have strong new-business instincts and the motivation to develop into high-value sponsorship sales, we'd love to hear from you. We encourage applications from candidates with transferable sales experience, even if you have not previously worked within the events sector.
Morgan Spencer Recruitment London
Morgan Spencer Recruitment London specialises in connecting talented professionals with leading employers across the capital. As London recruitment consultancy specialists, our sales & marketing recruitment London team supports organisations with high-quality permanent recruitment across business services. If you're exploring your next opportunity through business services recruitment London, we'd be delighted to support your search.
Equality, Diversity & Inclusion
Morgan Spencer is committed to equality, diversity and inclusion. We welcome applications from all suitably qualified candidates regardless of background, identity or circumstance.
Confidentiality & GDPR
All applications are handled with the strictest confidentiality and processed in accordance with UK GDPR and data protection legislation. Your personal information will only be used for recruitment purposes and will never be shared without your consent.
Morgan Spencer Limited, registered in England & Wales No: 4254114
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