Jatt life
Business Development Executive
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Role details
Job title: BDE - On Trade
Reports to: Head of Sales (The North)
Location: Home based, covering the West Midlands to Bristol, including Worcestershire, Cheltenham, Gloucester and the M5 corridor, with regular field travel.
About Jatt Life and the role
Est in 2020, Jatt Life is a premium spirits brand offering original and flavoured vodkas, Scotch whisky and Gin. Following significant success in USA, Canada, India and Thailand we are now ready to extend into the UK market and strengthen our heartland of the Midlands by bringing on a BDE for the West Midlands and M5 corridor.
The successful candidate will grow on-trade distribution and profitable sales across the territory by winning new accounts, developing existing customers and working with wholesalers to turn new listings into regular orders.
Key responsibilities
- Build a territory plan covering Birmingham and the Black Country through Worcestershire and Gloucestershire to Bristol. Prioritise suitable venues and group visits to use travel time effectively.
- Prospect pubs, bars, restaurants, hotels and hospitality groups. Identify decision-makers and maintain a qualified pipeline through planned visits, calls, referrals and trade contacts.
- Present the range through tastings and product demonstrations, explaining suitable serves and the commercial opportunity. Secure listings, initial orders, back-bar visibility and menu inclusion.
- Negotiate pricing, promotions and trading terms within approved guidelines, protect account profitability and obtain approval for additional discounts or investment.
- Manage existing accounts through regular contact, review ordering patterns and rate of sale, support repeat orders and identify opportunities for additional products or sites.
- Work with drinks wholesalers, depot teams and sales representatives to confirm supply routes, stock availability and customer orders, and support joint visits and agreed promotions.
- Train venue teams on the products and recommended serves. Coordinate approved launches, tastings and marketing materials, and assess their effect on sales and repeat orders.
- Coordinate customer onboarding and resolve order, stock or delivery issues with the relevant teams, keeping customers informed through to resolution.
- Deliver agreed sales volume, revenue and distribution targets. Prepare realistic forecasts and manage samples, promotional stock and trade investment within approved budgets.
- Maintain accurate CRM records and report sales, pipeline progress, forecasts, customer feedback, competitor activity and barriers to growth to the Head of Sales.
- Share leads and account information with colleagues across territories and attend trade events across
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Person specification
- Proven sales experience in the on-trade food and beverage sector, with evidence of winning new business and developing customer accounts.
- A strong network within hospitality and licensed venues, with an understanding of how operators buy drinks and assess new product listings.
- Strong communication, presentation and negotiation skills, with the commercial awareness to discuss pricing, margins and the value of promotional support.
- A self-motivated, organised and resilient approach, with the ability to manage a territory independently and maintain consistent prospecting, follow-up and customer service.
- Confidence using CRM systems, spreadsheets and sales information to manage a pipeline, produce forecasts and track performance.
- A full UK driving licence with a clean or nearly clean driving record. Able to travel throughout the territory and attend agreed evening visits, launches and trade events.
- Desirable: Experience selling spirits or premium drinks, working with wholesalers or hospitality groups, and delivering venue training, tastings or product launches.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Values, ethics and working culture
- Act with integrity, using honest product claims, realistic forecasts and accurate expense records, and raising concerns promptly.
- Treat customers and colleagues respectfully and fairly, welcoming different perspectives and working professionally with people from all backgrounds.
- Take responsibility for commitments, follow up when promised and act promptly to resolve problems.
- Build customer trust through reliable service, suitable product recommendations and respect for confidential information.
- Work collaboratively, share leads and market insight, support team priorities and respond constructively to feedback.
- Show initiative, use company resources responsibly and follow approved guidance on responsible alcohol promotion and sampling.
Performance measures
Performance will be assessed against agreed targets for new active accounts and listings, sales volume and revenue, profitability and promotional spend, repeat orders and account retention, productive customer coverage, pipeline progress and forecast accuracy.
What the role offers
Competitive salary plus commission, ownership of a defined territory, the opportunity to represent a premium spirits brand and contribute to its on-trade growth, and career progression opportunities.
How to apply
Please submit your CV to Carl@Jatt-life.com and a brief cover note outlining your relevant on-trade sales experience, examples of new business won and your knowledge of the territory.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location