Potter & Moore Innovations
Business Development Executive
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Company Overview
Potter and Moore Plc is a UK-based beauty and wellbeing brand owner and manufacturer listed on the AIM market, combining brand ownership with large-scale manufacturing expertise. The company operates two manufacturing sites in Peterborough and Tiverton, employs roughly 380 people, and produces more than 44 million units each year across personal care, haircare, skincare, and baby care categories.
The group generates revenue through two primary channels: its portfolio of owned brands, including Emma Hardie, Feather & Down, The Curl Company, and Balance Active Formula, alongside private label manufacturing for leading retail partners. Complementing these core activities, Potter and Moore also provide selected contract manufacturing services. Through this diversified model, the business supplies major retailers and premium beauty brands across both UK and International markets.
Role Description
We're looking for a highly organised, enthusiastic and beauty-obsessed Business Development Executive to support the Business Development Manager in the development and growth of our retail and international customer accounts.
This is an exciting role for someone who lives and breathes beauty, skincare, haircare, fragrance and wellness products and is constantly discovering the latest trends on TikTok, Instagram and within the wider beauty industry.
You will play a key role in supporting new product development projects, identifying emerging trends, coordinating customer requests, preparing presentations and helping to bring innovative products to market. You'll work closely with our customers and internal teams, gaining exposure to some of the biggest retailers in the UK and internationally.
This role would suit someone who is naturally curious, commercially aware, highly organised and genuinely passionate about products and what makes them successful with consumers.
Key Responsibilities
Product & Trend Support
- Monitor beauty, personal care and wellness trends across TikTok, Instagram, retail and competitor brands.
- Identify emerging product opportunities, ingredients, packaging formats and consumer trends.
- Support the development of new product concepts and innovation ideas for customers.
- Create trend presentations and customer-facing inspiration decks.
- Maintain awareness of competitor launches and market activity.
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New Product Development Support
- Support the day-to-day management of customer briefs and NPD projects.
- Coordinate samples, submissions, approvals and project timelines.
- Liaise with internal teams to ensure projects progress smoothly.
- Track key actions and follow up on outstanding tasks.
- Assist in bringing new products from concept through to launch.
Account & Customer Support
- Support the Business Development Manager with customer accounts and day-to-day enquiries.
- Build strong relationships with customers and internal stakeholders.
- Prepare meeting agendas, presentations and follow-up actions.
- Support customer meetings and retailer visits.
- Ensure customer requests are handled efficiently and professionally.
Commercial & Administrative Support
- Prepare quotations, pricing requests and customer documentation.
- Maintain customer records, product information and account files.
- Support the preparation of sales reports and business updates.
- Assist with product submissions and retailer systems.
- Provide general commercial and administrative support to the Business Development team.
About You
Skills & Attributes
- Passionate about beauty, personal care, wellness and consumer products.
- Constantly engaged with TikTok, Instagram and emerging beauty trends.
- Naturally curious about new products, ingredients and brands.
- Highly organised with excellent attention to detail.
- Strong communication and relationship-building skills.
- Confident presenting ideas and trends to colleagues and customers.
- Proactive, enthusiastic and eager to learn.
- Comfortable managing multiple projects and deadlines.
- Strong Microsoft PowerPoint and Excel skills.
- Positive attitude with a willingness to get involved and support the wider team.
Essential
- Previous experience in an Account Executive, Business Development Executive, Commercial Assistant, Sales Support or similar role.
- Strong organisational and administrative skills.
- Excellent communication skills.
- Genuine interest in beauty, personal care, wellness or FMCG products.
- Proficiency in Microsoft PowerPoint and Excel.
Desirable
- Experience within beauty, personal care, wellness or FMCG industries.
- Experience supporting new product development projects.
- Experience working with retail customers.
- Understanding of retailer systems and product submission processes.
- Knowledge of beauty trends, ingredients and social media platforms.
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What Success Looks Like
- Becoming a go-to person for beauty trends, product inspiration and market insight.
- Supporting smooth delivery of customer projects and product launches.
- Building strong relationships with customers and internal teams.
- Delivering high-quality presentations, trend reports and customer support.
- Helping identify exciting new opportunities that drive growth and innovation.
The Ideal Candidate
You're the person who sends TikToks of the latest beauty trends to your friends before they've seen them. You know which products are going viral, which ingredients consumers are talking about and which brands are winning in the market. You're passionate about products, eager to learn and excited by the opportunity to help turn trends into successful retail launches.
Who We Are & How We Work
We're a fast-moving, team-first business where the best idea wins regardless of where it comes from. Hierarchy doesn't slow us down - collaboration does the heavy lifting. People here take full ownership of their work, from the spark of an idea all the way through to results on shelf and numbers on a page. There's no passing the baton and walking away; you see it through, you learn from it, and you make it better next time.
We move quickly and adapt without drama. If a problem needs solving, we solve it — we don't wait for the perfect conditions or the perfect brief. That agility isn't just a working style, it's genuinely how we're structured: flexible in how and where we work, lean enough to make decisions fast, and trusting enough to give talented people real responsibility from day one.
This is a place where curious, driven, solutions-focused people do some of their best work — because they're given the space, the autonomy, and the team around them to make it happen. If you're energised by pace, motivated by ownership, and want to feel the direct impact of your work on a brand you're proud of, you'll fit right in.
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