LEC Robotics
Business Development Executive (SDR) | LEC Robotics

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Business Development Executive (SDR) | LEC Robotics
Location: Fulham, London
Employment Type: Full-time
Salary: £28,000 OTE | Earning potential up to £40,000
About LEC Robotics
LEC Robotics is a UK distributor of advanced commercial service robots and AI-powered automation solutions. We work with leading global robotics manufacturers to bring intelligent automation into real-world business environments across the UK and Ireland, including hospitality, healthcare, retail, foodservice, facilities management, corporate environments and more.
Robotics is moving rapidly from emerging technology to practical commercial deployment, and we are growing our sales team to meet increasing demand. We are now looking for an ambitious Business Development Executive / Sales Development Representative (SDR) to join our team at our Fulham site.
The Role
This is a proactive, high-energy sales role focused on generating new business opportunities for LEC Robotics.
You will be responsible for:
- Identifying prospective customers
- Reaching out to decision-makers
- Qualifying opportunities
- Building a strong pipeline for the wider sales team
You don't need to come from a robotics background. We are looking for someone who is commercially minded, confident speaking to new people and motivated by targets and results. Full product and industry training will be provided.
This is an excellent opportunity for someone looking to develop their career in B2B sales while working within one of the fastest-growing areas of technology.
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What You'll Be Doing
- Proactively identify and approach prospective B2B customers across a range of industries
- Conduct high-volume outbound prospecting through phone, email, LinkedIn and other channels
- Speak directly with business owners, operators and senior decision-makers
- Qualify prospective customers and understand their operational requirements
- Educate potential clients on how robotics and automation could benefit their business
- Generate qualified meetings and opportunities for the wider sales team
- Follow up on inbound enquiries and warm leads
- Research new companies, sectors and commercial opportunities
- Build and maintain a healthy sales pipeline
- Accurately manage leads, conversations and opportunities within our CRM
- Work closely with the wider LEC Robotics team on demonstrations, events and customer visits
- Develop a strong understanding of our robotic solutions and their commercial applications
- Consistently work towards individual activity, pipeline and sales targets
Who We're Looking For
We're looking for someone who is:
- Confident, personable and comfortable speaking to new people
- Naturally proactive and willing to pick up the phone
- Commercially minded with an interest in sales and business development
- Resilient and comfortable working towards targets
- Organised and able to manage a high volume of prospects and follow-ups
- Curious and able to quickly understand new products and industries
- A strong communicator, both verbally and in writing
- Motivated by progression, performance and earning potential
- Comfortable working in a fast-moving, entrepreneurial environment


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Previous experience in sales, business development, telesales, recruitment, lead generation or another customer-facing commercial role would be advantageous, although we are also open to ambitious candidates looking to build their career in B2B sales. Experience with CRM platforms such as HubSpot is beneficial but not essential.
Why Join LEC Robotics?
You'll be joining LEC Robotics at an exciting stage of growth and working with technology that is changing how businesses operate.
You'll have the opportunity to:
- Build a career in the rapidly growing robotics and automation sector
- Work directly with innovative commercial robotics technology
- Receive hands-on product and sales training
- Develop experience selling into multiple major industries
- Work alongside an experienced commercial and operational team
- Earn commission in addition to your £28,000 base salary
- Progress as the LEC Robotics sales operation continues to grow
Location
This is a full-time, office-based role at LEC Robotics in Fulham, London.
Salary: £28,000 OTE | Earning potential up to £40,000
If you're ambitious, confident, commercially driven and excited by the opportunity to build a career in sales within robotics and AI-powered automation, we'd love to hear from you.
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