AAG Financial Education
Business Development Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Business Development Manager
Financial Education | HR & Reward Sales
Location: Hybrid – 3 days in our Lombard Street, London office
Salary: Competitive base + uncapped, lucrative commission
Hours: Full-time
Drive the future of workplace financial wellbeing.
At AAG, we’re on a mission to make financial education accessible, relevant and genuinely impactful. We’re a fast-paced, high-growth business — ambitious, entrepreneurial and constantly evolving. But we’re also a close-knit, collaborative team that enjoys what we do. We work hard, celebrate wins, support each other and genuinely care about making a difference for our clients and their employees.
As demand for financial wellbeing continues to rise, we’re scaling our corporate Financial Education offering — and we’re looking for an experienced Business Development Manager who knows how to sell into HR and Reward teams.
This is not an account management role.
This is about building pipeline, opening doors, influencing senior stakeholders and closing strategic partnerships.
The Opportunity
You’ll take ownership of new business growth within our Financial Education division. You’ll identify, engage and convert mid-size and enterprise organisations, positioning AAG as a trusted partner in financial wellbeing. You’ll build relationships with HR Directors, Heads of Reward, Benefits Managers and People Leaders — understanding their challenges and shaping commercially strong, outcome-focused solutions.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
You’ll be joining at a pivotal stage of growth, with real autonomy to shape our go-to-market strategy and a commission structure that genuinely rewards performance.
What You’ll Be Responsible For
- Proactively generating and converting new B2B opportunities within HR and Reward teams
- Building and managing a strong outbound and inbound sales pipeline
- Working alongside AAG’s Marketing team to define target audiences, shape messaging and drive high-quality B2B lead generation campaigns
- Leading discovery conversations with senior HR stakeholders to uncover business challenges and strategic priorities
- Developing compelling proposals and commercial models
- Owning the full sales cycle from first contact through to contract signature
- Negotiating commercial terms and closing deals confidently
- Representing AAG at industry events, webinars and networking opportunities
- Maintaining accurate CRM reporting and clear revenue forecasting
- Working closely with AAG’s Financial Education Client Service Team, who will implement, service and deliver new corporate relationships — ensuring smooth handover and long-term client success
- You’ll stay commercially connected to your wins, identifying future expansion and upsell opportunities as relationships grow.
What We’re Looking For
Get help with your application
Your very own career expert that helps elevate your application to the next level.
This role suits someone who is commercially driven, confident selling at senior level and motivated by growth.
Essential:
- 3+ years’ experience in B2B sales selling into HR, Reward or People teams
- Proven track record of hitting or exceeding revenue targets
- Experience managing full sales cycles in a consultative environment
- Strong negotiation and closing skills
- Ability to engage and influence senior stakeholders
- Highly self-motivated with a proactive, hunter mindset
- Confident presenting both virtually and in person
Highly desirable:
- Experience selling financial wellbeing, employee benefits, L&D or professional services
- Existing network within HR/Reward communities
Why This Role is Different
- You’ll be selling something that genuinely improves people’s lives
- You’ll have autonomy and visibility in a growing business
- You’ll work closely with Marketing and Delivery — not in a silo
- You’ll be rewarded properly for performance
- You’ll be part of an ambitious but supportive team
Why Join AAG?
We combine high performance with a people-first culture.
- Competitive pension
- Private Medical Insurance
- Employee Assistance Programme
- 21 days holiday + annual accrual
- “Family Friday” early finish monthly
- Daily office breakfast
- Regular team socials
All roles are subject to standard financial and identity checks.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location