Home Instead - Hammersmith & Chiswick
Business Development Manager
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Business Development Manager
Home Instead Hammersmith & Chiswick
Salary: £40,000–£45,000 per year
Full-time | Field based across West London
We are looking for an experienced Business Development Manager who can build a strong local referral pipeline and generate measurable growth for a leading home care provider.
This is not a general marketing, communications or account management role. It is a commercially focused position for someone who has personally generated new business, developed high-value partnerships and can demonstrate the results they have delivered.
The role
You will take ownership of business development activity across Chiswick, Hammersmith, Fulham, and surrounding areas. Working closely with the Director and senior leadership team, you will:
- Build and manage a consistent pipeline of private care enquiries
- Develop referral relationships with hospitals, GPs, social workers, charities, community groups, and local professionals
- Identify and pursue new partnership and lead-generation opportunities
- Represent Home Instead at meetings, events, and community activities
- Plan and deliver targeted local campaigns
- Track activity, enquiries, conversions, and revenue generated
- Produce and execute a clear 30, 60, and 90-day growth plan
- Work closely with the care team to ensure new clients are suitable and can be supported effectively
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What we are looking for
Your application should clearly demonstrate:
- A strong record of direct business development and new client acquisition
- Evidence of personally generating revenue, referrals, contracts, or customers
- Experience building a pipeline rather than simply managing existing accounts
- Confidence developing relationships with senior professionals and community partners
- Strong commercial judgement and personal accountability for results
- The ability to work independently and spend significant time out in the local community
- Stability, progression, and credible achievements within your career history
- Excellent written and verbal communication
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Experience within home care, healthcare, private healthcare, retirement living, professional services, or another relationship-led sector would be particularly valuable. Knowledge of West London and an existing local professional network would be a strong advantage.
Important
This is predominantly a field-based role and is not suitable for someone seeking a remote marketing position.
Please ensure your CV includes clear examples of:
- New business you personally generated
- Revenue, client, or referral targets achieved
- Partnerships or pipelines you developed
- The measurable impact of your work
Applications that do not demonstrate direct business development results are unlikely to progress.
Recruitment process
Shortlisted applicants will be invited to an initial video interview.
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