Innovo Global Talent
Business Development Manager
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Business Development Manager – Packaging Automation (UK)
Location: UK (field-based with national travel)
About the Role
We are seeking an experienced Business Development Manager with a background in packaging automation, end-of-line systems, packaging equipment, or industrial automation. You will drive new business growth across the UK, developing strategic relationships with manufacturers, logistics operators, and integrators who rely on automated packaging and material handling solutions.
This role suits a commercially sharp BDM who understands automated packaging equipment, customer pain points, and the ROI drivers behind automation investments. You’ll work closely with engineering, solutions, and project teams to shape proposals that solve real operational challenges.
Key Responsibilities
- Identify, target, and win new business opportunities across manufacturing, FMCG, e-commerce, 3PL, and industrial sectors
- Develop and execute a UK sales strategy focused on packaging automation and integrated material handling solutions
- Build strong relationships with decision-makers including Operations Directors, Engineering Managers, Plant Managers, and Procurement
- Conduct site visits, assess customer requirements, and translate operational challenges into clear solution proposals
- Work with internal engineering and solutions teams to scope concepts, costings, and technical proposals
- Deliver compelling presentations, ROI models, and commercial offers to senior stakeholders
- Manage the full sales cycle from lead generation through to contract negotiation and handover to project delivery
- Maintain accurate pipeline reporting, forecasting, and CRM updates
- Represent the business at trade shows, industry events, and customer demonstrations
- Monitor market trends, competitor activity, and emerging technologies within packaging automation and intralogistics
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What You’ll Bring
- Proven track record in business development or technical sales within packaging automation, end-of-line machinery, material handling, robotics, or industrial automation
- Strong understanding of equipment such as case packers, palletisers, stretch wrappers, conveyors, robotics, or automated packaging lines
- Ability to assess customer operations and identify automation opportunities that deliver measurable ROI
- Excellent commercial acumen with experience in solution-based selling
- Strong communication, negotiation, and presentation skills
- Comfortable working autonomously, managing your own territory and pipeline
- UK-wide travel flexibility
- A technical background (engineering, automation, machinery) is highly advantageous
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Why Join
- Work with a market-leading provider
- High-impact role with autonomy, visibility, and strong earning potential
- Opportunity to influence solution design and commercial strategy
- Supportive, collaborative environment with engineering and project teams
- Strong investment in innovation, automation, and customer experience
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