MEJI Foods
Business Development Manager

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Location: Hybrid – London (with UK travel)
Employment Type: Full-time
About MEJI
At MEJI, we're on a mission to make West African food a staple in every household. We believe authentic West African flavours deserve the same convenience and accessibility as any other cuisine. That's why we created our flagship 90-second Jollof Rice – bringing a much-loved dish to busy people in a convenient, affordable format. Since launching, MEJI has secured listings in over 400 Sainsbury's stores and continues to grow across retail, wholesale and e-commerce. But we're only just getting started. We're looking for an ambitious Business Development Manager to help accelerate the next phase of our journey by opening new doors, building strategic partnerships and driving commercial growth.
About the Role
This is an exciting opportunity to join an ambitious challenger brand at a pivotal stage of growth. Working directly with the Founder, you'll play a key role in expanding MEJI's presence across grocery retail, wholesale, foodservice and strategic partnerships. You'll identify new opportunities, build relationships with decision-makers, negotiate commercial agreements and help shape our commercial strategy. If you're someone who enjoys building relationships, thrives in a fast-paced environment and wants to make a genuine impact, we'd love to hear from you.
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Key Responsibilities
- Identify and secure new business opportunities across retail, wholesale, foodservice and other strategic channels.
- Build and maintain relationships with buyers, distributors and commercial partners.
- Develop and manage a healthy pipeline of prospective customers.
- Lead meetings, presentations and product pitches.
- Negotiate commercial agreements and support the onboarding of new accounts.
- Collaborate with marketing and operations to deliver successful product launches.
- Represent MEJI at trade shows, networking events and industry exhibitions.
- Monitor market trends, competitor activity and customer insights to identify new opportunities.
- Track sales performance, maintain accurate pipeline reporting and contribute to commercial forecasting.
- Work closely with the Founder to execute MEJI's commercial growth strategy.
About You
We're looking for someone who is commercially driven, proactive and excited by the opportunity to help build a fast-growing food brand. You'll ideally have:
- Proven experience in business development, sales or commercial roles.
- Experience within FMCG, food & drink or consumer goods is preferred.
- A track record of winning new business and building long-term commercial relationships.
- Strong communication, presentation and negotiation skills.
- Confidence engaging with senior decision-makers and buyers.
- A self-starter mentality with the ability to work independently and take ownership.
- Excellent organisational and time management skills.
- A passion for food, challenger brands and building something meaningful.


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Why Join MEJI?
This isn't just another sales role. You'll have the opportunity to work directly with the Founder and play a significant role in shaping the future of one of the UK's fastest-growing challenger food brands. At MEJI, every conversation, every partnership and every listing has the potential to change the trajectory of the business. Your ideas will be heard, your impact will be visible and you'll have genuine ownership from day one. If you're looking for a role where you can make a real difference while helping bring West African food to more households across the UK, we'd love to hear from you.
Benefits
- Competitive salary
- Performance-based bonus
- Hybrid working
- Opportunity to attend industry events and trade shows
- Career progression within a growing business
- The chance to help build a category-defining food brand
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